Ventilation
Seasonal demand, lasting opportunity
Now is the time to talk ventilation, says Lee Stones, senior category manager – ventilation at Xpelair by Dimplex.
A
s the heating season approaches, installers across the country are bracing for a familiar set
of customer concerns – condensation on windows, patches of mould behind wardrobes and a lingering musty smell in poorly ventilated homes. It is the time of year when homeowners become more aware of what they are breathing in, and when indoor air quality (IAQ) moves up the agenda.
For electrical wholesalers, this seasonal spike in interest presents more than just a short-term sales opportunity. It is a chance to position themselves as long-term partners in healthier homes, by supporting customers with the right ventilation products, expert knowledge and added-value advice.
The hidden cost of poor air
The statistics are stark and according to a BEAMA survey, 65% of UK homes experience indoor air pollution, with indoor air containing up to 50
times more pollutants than outdoor air. Public Health England links poor IAQ with a wide range of health issues, from asthma and allergies to more serious respiratory and cardiovascular conditions.
Meanwhile, data from the Warm This Winter campaign reveals that nearly one in three (29%) UK residents frequently or occasionally
experience mould in their homes – an issue exacerbated by rising energy costs and reduced ventilation as households try to keep warm. For wholesalers, this shift means conversations around IAQ are no longer just about comfort. They’re about health, compliance and the cost of living. With new regulations such as Awaab’s Law placing tighter obligations on social housing providers to tackle damp and mould, installers will be under greater pressure to deliver effective, compliant solutions. Those who can recommend and fit energy-efficient ventilation systems will be in high demand – and they’ll turn to their trusted wholesaler for the right products, the latest guidance and the support to get the job done.
PIV: the quiet revolution in ventilation One of the most effective and widely applicable solutions to winter IAQ problems is Positive Input Ventilation (PIV). While not new, this technology has gained serious traction in recent years, thanks to its simplicity, performance and proven results. At its core, a PIV system works by introducing filtered, fresh air into a property from a central location - usually a loft space. This gently pressurises the home and forces stale, humid air out through natural leakage points such as trickle vents and gaps around doors.
The benefits are two-fold. First, PIV significantly reduces excess humidity, which is the primary cause of condensation and mould. Second, by filtering incoming air, it improves overall IAQ - helping to remove airborne pollutants, allergens and even harmful gases like radon.
24 | electrical wholesaler October 2025
ewnews.co.uk
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