Kitchensand Bathrooms
A visionfor the future
Waterproof electronics specialist ProofVisionoffers an exciting range of products, all with a focus on being IP rated: ranging from outdoor LCD screen solutions for both residential and commercial projects, through to indoor products like waterproof TVs for the bath or shower. Based in Northolt, West London with an internal team of 12 and a network of eight sales agents, ProofVision has a clear focus on providing the trade with a modern, up-to-date brand. EW spoke to founder and CEO William Uttley to find out more.
EW:What is your role at ProofVision? Can you tell us about your background in the electrical and electronic manufacturing industry - what have been some of your career highlights?
WU: As managing director, I am focused on managing our great team whilst sharing and delivering on the vision for the brand. I also work very closely with our product designer to improve our existing product range continuously, helping to expand our product ranges with new and innovative solutions. My background is a little different - I graduated with a marketing and management degree and then spent a year working for a start-up that was invested in by Theo Papthitis of Dragons Den. It wasvthe biggest investment at the time, £250,000, the focus of which was to promote the online gaming industry through affiliate networks. I left a year into the project to set up ProofVision with a credit card and no investment. Everything I have learnt has been on the job - whilst sometimes hard, building the business is often the best way to learn. The key I have found is that you don’t need to know everything in the industry or business, but just make sure you employ people who can fill your gaps.
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What are consumers looking for in waterproof electronic technology and products? As technology continues to be of such interest to consumers we are looking to have technology wherever we are - whether you are under water, in your bathroom or in your sitting room. We believe the next decade will see more and more products we don’t find as currently waterproof becoming waterproof, with new inventions coming into the world of waterproof electronics as new technology is improved or discovered. ProofVision vision will be a leading brand in this movement.
What effect is the rise of smart controls having on the electronics sector? Smart controls is a great movement and adds a lot of value to the way we interact with products. We currently offer driver solutions for the major home automation brands - Control 4, Crestron, Savant, Elan - they offer such a great all-in-one solution for the home and are at the top end of experience for smart control. You also have the more non-integrated solutions, which provide an affordable price, but we expect that full smart
Continued over June 2020 electrical wholesaler | 21
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