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Cover Story


Timeguard’s Smart Wi-Fi tech – bridging the installation gap


People will have got to know Alexa and Siri a lot better during lockdown. These consumer applications of artificial intelligence can streamline life’s little chores and, having got the hang of them, people will be wanting to automate more. Timeguard’s new range of Wi-Fi accessories puts wholersalers’ trade customers in pole position to take advantage of their enthusiasm.


S


mart home tech is undoubtedly big business, with the market broadly split into two broad camps. On the one hand are the ‘custom installers’, the higher-end AV and lighting specialists


who are beginning to branch out into HVAC, security etc. In the other camp are traditional installers who may be acquiring smart skills for the first time: this new range is ideal for them. In the immediate future after lockdown, there will probably be plenty of


mainstream work to do: after all, electricians continue to feature prominently in the skills shortage statistics. So, installers may be in no rush to invest in training and smart tech certification, and will prefer for now to focus on the jobs that are just at or beyond the upper limit of DIY-ers confidence. That’s where Timeguard’s new WiFi Accessories range offer comes in. It neatly bridges the gap between DIY and professional installation. You may have already seen some initial samples before the trade-launch was delayed by Coronavirus. Now Timeguard’s direct employees and exclusive production lines in the Far East have stepped up to the plate and the UK stocks will be here by the time this article goes to press. So what can wholersalers expect to have on their shelves for the summer? There’s a full range of Timeguard Wi-Fi accessories from out-of-the box plug-in door chimes, doorbell cameras and pendant lamp-holders, to hard-wired smart wall sockets, in-line adaptors and trailing sockets. The thinking behind the Timeguard Wi-Fi Accessories range is that countless ‘me too’ DIY gadgets have opened customers’ eyes to the possibilities of smart control, but also showed them all the downfalls of inferior specification.


10 | electrical wholesalerJune 2020 ewnews.co.uk


“They don’t want to compromise anymore and are ready for professional help and for branded quality and reliability,” explained Timeguard technical manager Peter Staniforth. “No-one wants the hassle that comes along with poor quality, inadequate specification, vague instructions, and lacklustre support. “


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