EV charging


using their EV chargers to create an additional revenue stream. They can offer the service for free to attract customers or set competitive pricing above cost to generate profit. For electrical wholesalers, this shift in focus is electrifying news. The installation of domestic and smaller commercial chargers represents a burgeoning market sector, ready for early adopters to capitalise on. As wholesalers sit at the heart of the supply chain for electrical contractors, they are uniquely positioned to support and equip the professionals responsible for making the destination charging vision a reality. The UK boasts some of the strictest electrical installation regulations in the world, with a regulatory framework that both dictates approval of EV chargers for UK use and ensures that only qualified electricians can install them. This is a win-win for electrical wholesalers, as electricians rely on these vital suppliers for high-quality, compliant trade supplies. By offering a range of EV charging solutions that adhere to these rigorous standards to their qualified customers, wholesalers can become indispensable to the electrical trade and the growing EV sector overall. Wholesalers that embrace the EV charging market early will clearly gain a competitive edge here. This involves not just stocking up on the necessary chargers and components but also becoming a hub of knowledge and support for electrical contractors. By providing training, technical advice, and marketing support, wholesalers can empower contractors to capture the emerging opportunities in the EV charging installation space. Choosing EV charging suppliers with reliable, good value, regulatory approved products, and can help wholesalers deliver that support to their trade customers, is vital. Vestel has Europe’s largest electronics manufacturing plant at 1.3m sqm and supplies EV chargers, from small domestic units to infrastructure-scale fast chargers, to major fuel, energy, and automotive brands across Europe.


“The answer to the UK’s charging infrastructure will lie in ‘destination charging’ - a solution poised to drive a substantial surge in the UK’s electrical sales and installation businesses.”


Its range of Vestel own-branded chargers for residential and small businesses launched in the UK in 2023 and is sold exclusively through electrical trade channels. The line-up draws heavily on the brand’s expertise in the sector and its manufacturing scale (700,00 EV chargers/year), to offer a range that is fully UK-complaint with proven reliability, all backed by Vestel UK’s sales and support team in Langley, Berkshire. As UK transport makes the inevitable and accelerating shift from fossil fuel to electric, installing domestic and smaller commercial chargers is not a mere addition to the services provided by electrical contractors - it is set to be a cornerstone of their business. This, in turn, will drive a huge surge in sales for wholesalers. The


growing demand for EV chargers, coupled with the regular updates in technology and regulations, will ensure a steady stream of business for those who are prepared. As the transportation landscape evolves, UK wholesalers that have established themselves as leaders in the EV charging sector will continue to grow and thrive.


The growth of the electric vehicle charging market represents an unprecedented opportunity for electrical wholesalers. The destination charging solution is the key to unlocking this potential, and it requires the support and expertise that wholesalers can provide. By stocking quality products, fostering relationships with qualified electricians, and championing the shift towards a greener future, electrical wholesalers can expect to see a significant boost in their business. The EV charging market is not just about adapting to change - it’s about powering a movement towards sustainable transportation, with electrical wholesalers leading the charge.


ewnews.co.uk


January 2024 electrical wholesaler | 23


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