E-E-Commerce Be
electronicsonthemarket,withthe numb
kead age ate revenue.Witha larg
secondary mar etskets T
Thecasefo
he riseof the InternetofThings (IoT) isdriving anincreased consumptionof consumer
mberof electricaldevicesperhousehold
constantlyincreasing.As a result, there is growingopportunityforwholesalers to take advantag generat
geof thisdemandand
devices andappliancesbeing soldonline andthe e-commerce environmentbeing socompetitivive,BenWhitaker,EMEA Director at
rgeportionof ng
r, atB-Stock, shareshisad adviceon
howelectricalwholwholesalers canachieve a competitivive edge streams.
ge andincrease revenue Th The competition
The consumer electronicsmarket has always been highly competitive with notoriously thin profitmargins, particularly in comparison to other product categories. For example, a fafashion watchmay oftften achieve significant double-digit gross profitmargins, whereas an appliancemay only offe
ffer single digitmargins.
Previously, wholesalers and their suppliers have needed to innovate to stay competitive oftften by offe
ffering high-quality services and
free delivery options, however this only cuts further into the profitmargins. Therefofore, selling high volumes of consumer electronics is themost attainable way of compensating ffo
Currentlymany consumer electronics manufafacturers are now adopting a Direct to Consumer (D2C)model, selling direct to the consumer in an effo
ffort to reduce costs and
maintain profitmargins. This ismaking the environmentmore competitive fofor wholesalers in themarket.
InInnovation is driving overstoc ock
The pace of innovation in consumer electronics has substantially accelerated in the last fefew years. Oftften retailers are leftft with stock which is obsolete as newmodels are coming onto the marketmuchmore quickly. As a result of this, manufafacturers, wholesalers and retailers are directly selling to consumers which is inherently
ewnews.c.co.ws o.u.uk January202 020 el electric icalwhole lesaler | 37 secondarymarke for
BenWhitaker,EMEADirectorofB-Stock, explainshowane-commerce strategy canhelpwh
eg
wholesalers tobemore competitivive andtoincrease revenue. ng
causing returns. Due to the high costs associated with returns on bulky appliances, it ismore cost- ffe
de of
or the small profit available on each individual device.
effective foformanufafacturers and retailers to sell on secondarymarkets rather than trying to resell. The quicker they do this the better as the value consumer electronics overstock can preciate very quickly over time.
Buy cheaper than the original wholesaler
Buy cheaper than the original wholesaler
Withmany new streams of consumer electronics on themarket andmore overstock being generated,more products are ending up on secondarymarketplaces than ever. This provides the opportunity to buy high-quality products on secondarymarkets fafar cheaper than the original wholesale price.
Integral to buying on secondarymarketplaces is knowing yourmarket first and buying the products and quantity of products that will matchmarket demand. Researchmust come first. Secondly, understanding who you are buying fromand how the secondary
marketplace works will help you to find themost valuable products at competitive prices.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
