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andfluorescent lamps throughtocontrolol gear andspares, supportingover 1400 customers throughout theUK.


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Over the last five years the company has ocused on expanding its product range, and working with premiuminternational suppliers such as Philips, Ledvance and Tridonic.With over 9000+product lines in its Leeds based


warehouse, the company works with everymajor multiple wholesaler,r, plusmany of the UK’s independent lighting specialists.


Although the lighting industry continues to change radically, according to NorthgateMD Adrian, some things remain the same. “Sincewe first started in 2006, our fofocus has always been about thewidest choice of high-quality products, supported by expert advice and a fafast delivery. Wewant tomake it easy fofor our customers to sell lighting,maximise their profitability and customer satisfafaction.We recognise that customers still want products fromthe traditional and LED range, however there is also a need to deliver older products throughout the lighting range, as well as the latest in LED.”


ffers customers a reliable perfoformance with many innovative fefeatures such as the LED Slim


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Northgate is also the largest distributor of Bright Source products in the UK. Bright Source offe


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Adrian continues, “Change is also exc and helps us connect to customers o I remember when a three day delivery was standard. Now, we’re open from7.30amto 5.30pmand deliver next day free of charge, with nominimumorder value.”


“Speed is crucial to the wholesale business. Many of our customers expect a quote request within 2 hours, and want to know that they’re dealing with a person that has in-depth


knowledge.We can quote, pick the order on-site and pack fofor collection within the hour.” Although a significant amount of lighting is purchased online, Adrian insists that there is still a place fofor customer visits and a phone call. “Simple queries can oftften be answered with a quick phone call. However,r, customers oftften like our sales teamto visit, showing themdiffe products. It’s also a good chance fofor us to hear out ideas fofor new products, and get fefeedback specific lighting issues.”


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Adrian does concede that other thi lighting industry are changing too. “Fl


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innovation are absolutely key to both Northgate and our customers. Thismightmean innovation with an existing product, leading to improved rfo


pe formance or simplymaking it easier to install.”


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Managing DiringDirector,Adrian Lee,means ng totake centre stage.


Wall Pack which is the only colour changeable wall pack currently on themarket.


acing colour changing switchwhich allows the light colour to be changed aftfter installation. Their LEDNon-Corrosive Fitting designwas also adapted to include strong stainless steelmounting and cover clips, keeping all parts connected and more resistant to all environments, aswell as making installationmuch easier.


“We invest in things that our competitors aren’t able to provide, including the flexibility of our own on-site fafactory and testing lab. Customers can request fofor Emergency and dimmable conversions to any quantity with no minimumorder. Flexibility is adapting products to the needs of our customers We are seeing massive interest with the new Plug’n’Play Emergency Packs which allow contractors to convert an LED product such as a panel to Emergency within threeminutes.”


. Lo Looking ahead


or product advice can order through our new 4/7 online portal which is being rolled out to customers fromearly 2020.”


24/


So, what does the future hold? Northgate is stepping into the light and is committed to making customers’buying experience the best it can be, by leading innovation and change throughout the industry.


Speak to one of the teamabout getting your copy of the new2020 pr duct guide containing all of the key products you need. Call 0113 467 0000 or email


Speak to one of the team about getting our copy of the new 2020 product guide, ontaining all of the k y pr ducts you need


Ca catriona@northgatelighting.com Janu nuary202 020 el electricalwh triona@northga elighting.com wholesaler | 35


“2020 is going to be very exciting, as the company improves employee satisfafaction and we continue with our CSR activity, thinking about the impact of our business on the environment, local charities and good causes,” Adrian comments. “We’ve also recognised that sometimes our customers need to place a quick order online. Those customers who aren’t looking ffo


eedback toworkwith Bright Source, helping to develop LED products such as the All in One Downlight, the first on themarket to have a front- ffa


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