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SponsoredContent Newyear,ne NatalieKe Na


makes some suggestions forhighimpactmarketing for electricalwh


Keuroghlian,Marketing wholesalers in2020


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everyoneweworkwithtosucceed. keychannel,wetake


mentousyear,ye r, sowewant we


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inandworkcloselywitithmanywholesalalers, whether it isourare acaaccountmanaganage visiting news wh


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2019 was a busy an improved our service a dedicated UK stock


and improved our service offe


ewiss is turning50in2020anditit feels like


keamome


mers face-to-facewithproduct ales initiatives,or supportingour workwithmarketingactivivities.


service fofor next day delivery to wholesalers, introducing d productive year,r, we


ffering in other ways,


including a new quick service providing customised, assembled distribution boards. On themarketing side,we continued to provide data, content and images fofor product catalogues helped to enhance contractor events at the trade counter and supplied neweye-catching, quality point of salematerials. experience ofworking


marketing activities,we ffer a fefewtips youmay not have thought of to boost your sales in 2020.


offe So Socialmedia benefits


The electrical industry is gettingmore connected on digitalmedia, we fully embrace the online conversations we hav electrical contractors,


and relish seeing where e with wholesalers and


contractors are installing our products, is invaluablemarket fefeedback fofor us and helps boost ourmutual customer base. aTw


eedback and eventswith your suppliers and customers.We have had some great conversations with profefessional electrical contractorswho are rightfully proud of their electrical installations and have tagged Gewiss UK to demonstrate that they are using quality products and have fofound the products a pleasure to install.


Consider setting up Twitter account – it is a great platfoformfofor conversations, news, product ffe


Encourage your customers to post photos and comments of their installations and tag the manufafacturer and yourselves, it could result in a productive relationship. The end customer does not alwayswant to bementioned, so contractors do need to get their customer’s agreement, or use images that are not customer specific.


Electrical wholesalers also tag Gewiss when they are running special offers of our products, or if they’ve received a substantial delivery of products in Gewiss branded packaging.We will share and like fofor wider distribution of the post.


ffe 32 | ele el lectric wh es icalwholesalerJanu nuary202 020


Contractor posti on th


tr ting aGewi their SocialMedi wiss installati dia account


withwholesalers onmutual Based on fefeedback and


Linkedin is where industrymanagers and sales people will see your news, and Facebook hosts some useful electrician’s foforums, which are enlightening in terms of the reality of contractors’ pain points, and perhaps you have a solution you can put foforward. Have a look at the o platfoforms your suppliers are using an back on their posts. Keep it positive.


d piggy- nline


Surprisingly fefew wholesale branches have socialmedia accounts, whichmeans they can’t be tagged bymanufafacturers and therefoforemay bemissing out on additional exposure and conversations.Why not set up an account and diffe


,


Sprucing up your bricks and mortar premises


fferentiate your company? Sprucing up your bricks


andmortar premises


Fromzero presence in electricalwholesale trade counters a fefewyears ago, aside fromseeingGEWISS branding on our product packaging,GewissUK has nowbuilt its brand presence inwholesalerswith an evolving raftft of point of sale (POS)materials. We nowhave POS boards fofor our best-selling plugs and sockets and rotary isolator switches in over 200wholesalers. These act as our sales peoplewhenwe are not there! The aimis to remind buyers that they need these bread and butter items, andwhy not pick themupwhile they are at the trade counter? It also gives thema chance to look at the product up c t an idea of the size, quality and nefits of the product.


be ge


We knowthrough discussionswit wholesalers thatmany have limited space at the trade counter,r, sowe moved fromlarge point of sale board to half size 40mmwide boards.Our


High quality boards


ds enhance th tradecoun


ty point of sale di the tr


displ tion ye r, new


mar e marketing ideas! G


ngManager forGew ssUK,wiss UKi ketingideas!


Mr Boxee Point of Purchase dispenser for junction boxes


display boardrds have an integrated bracket to fit straight onto slatwalls, and are totally


Still stuck fofo lightweight so


sale branding theywon’t damage the slatwall.


you can get is a header board, r space? The simplest point of


askmanufafacturers fofor these, themost


popular size is 50 x 20mm, but we can offer a customsize version. Then arrange your Gewiss products on hooks below our IEC 309 HP plugs and sockets come in blister packs fofor example, that fit onto hooks.


ffe –


Alternatively ask us fofor a Gewiss dumpbin – they’re bright orange and stand out in a good way. They don’t have an enormous fofootprint, which is another benefit and they’re great fofor those spontaneous customer purchases. Hosting a calibration day?Why not contact a ewmanufafacturers (including GEWISS!) to


ffe


enhance the day with product news and demos, not tomention refreshments and giveaways fofor your customers.


MR BOXEEDISPENSERS FOR FASTER FLOW OF JUNCTION BOXES


MR BOXEE DISPENSERS FOR FA FL WOF JUNCTIONBOXES


FASTER


or wholesalers. Now we are looking to extend this fun dispenser to additional wholesalers.We run socialmedia competitions, offe


To compliment this activity,we have created stress cubes known asMr Boxee and give these free towholesalers as a fun giveaway fofor


contractors amonthly prize fofor posting images of their installations, and will extend a similar activity into 2020 to keep the buzz going. To


customers.When it comes to fafavourite giveaways, s been asked fofor pens, pens and And of course,we have plenty, itate to ask your area account r some.


Don’t delay,, contact Gewiss UK to find out more about enhancing your marketing activities in 2020: T: 01954 712 757


ay, contactG wissUK t more about enhancing


E: marketing@gewiss.co.uk ew mar eting@gewiss.c .uk ewnews.c.co. o.u.uk


In 2019 we dispatched our new point of purchase to new stockists of our 44CE range of watertight junction boxes, to improve the flow of these fafastmoving boxes and sell through stock ffo


ffering electrical


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