In ervi


industrial, utility, amenity, floodlighting and emergency lighting.With a range of lighting control solutions also included in the OVIA range, this brings wholesalers access to a huge increase in lighting products and providesmore


areas of f cus so far?


opportunities to satisfyfy customer requirements. Q: Q: What ha e been your particular A: Having come on board to head up OVIA in months was to get as


hat have been your particular


areas of focus so far? May last year,r, the key


muchmarket research as fofocus fofor the first six


possible done, which included engaging with the contractor/r/end user to ensure we had the right range of products ready fofor launch.Within sixmonths we had a portfofolio ofmore than 300 individual product lines ready to take tomarket.


hat influenced the decision to A:With the product range developed, we


Q: Q: What influenced the decision t launch in earlaunch in early 2020?ly 2020?


decided to have a softft launch in November to help with the transition of the existing OVIA business to the new company, befofore the official launch in January 2020. It also gave us the opportunity to get the product range in front of contractors at NICEIC’s ELEX and Live North events and gain valuable fefeedback.


Q: M ving for ar


Q:Moving forward, whatwill the relationship bet een S olmor andOVIA be?


,what will the


elationship between Scolmore and OVIA be?


A: OVIA Ltd will opera lighting company wit Scolmore Group. As p


art of the group, OVIA will h the full backing of the te as an independent


have access to a range of services, training ffa


acilities and expertise, to help customers keep up to date with the very latest products, technologies and regulation changes.


Q: Q: What is your role at OVIA? A e ther any changes you'd like to implement, or ideas you are looking forward to making a reality?


ome on board as sales dependent lighting


hat is your role atOVIA? Are there any changes you'd like to implemen or ideas you are looking for ard t making a reality? A:OVIA Ltd is a newin company and I have c


director to head up the business. In just six months,we have recruited an 11-strong teamof high calibre sales representatives, and successfully brought tomarketmore than 300 lighting and lighting control products. I think there’s plenty to be getting onwith at themoment.


Q: H wdoesOVIA plan to broaden duct offering?


Q:How does OVIA plan to broaden its prits product offering?


A:We will continue to engage with contractors – ffa


ace to faface at key industry events, as well as via the Scolmore Yo


YouTube channel SGTV -


and will be developing products tomeet their requirements.


Q Are you expanding ini o any new sec ors?


Q: A:


nto any newsectors? A:We already offe


e you expanding ffer a significantly


larger range of lighting solutions than previously, but we have been working on an emergency lighting


ewnews.c.co.ws o.u.uk re Injust sixmonths,weha ev


recruitedan11-stro sales representative rought tomarketmore andlighting contro


bro


range and this is ready fofor launch in February this year.We will continue to track trends and legislative requirements and will elicit fefeedback fromour users to influence the ongoing product development programme.


Q


Q:: Wiill OVIA be ac essible in stores and online?


llOVIA be accessible in stores and online?


A: No, as with all Scolmore Group companies, OVIA has been established to supply the profefessional electrical contractmarket with a comprehensive product range that will be available exclusively through the wholesale channel.


Q


Q::What are OVIA's goa s forgoals fl


hat are or 2020?


OVIA's 2020?


A: Our aimis to have products fromthe


OVIA range listed with every wholesaler and


rong teamofhighcalibre iv


av ig


ig ib


ves,andsuccessfully re than300lighting rolproducts.


ly we will be working to generate further


demand fromthe specification teams working onmajor projects.


hat's been the most important industrindustry lesson you ha e learned? A: Themost important industry lesson I’ve learned has been in the last year since joining OVIA and the Scolmore Group – and that’s the importance of loyalty. Duringmy time as sales director fofor one of the big lighting suppliers, Iwas aware of howwell respected Scolmore is as a company and a brand and that is built up over years of excellent service.When I started out selling the idea of OVIA in themarketplace, it became clear thatwithout the backing of


Q:


Q: What's been themost importan y lesson you have learned?


or further information, contac Scolmore on 01827 63454, or visit www.scolmore.com.


Sc Janu nuary202 020 el electricalwh


Scolmore, itwould never have got off the ground. For further information, contact www


wholesaler | 21


Interview


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