Home Security Smart security
Homeowners today are demanding smarter, more connected systems - and that shiſt represents a major opportunity for electrical wholesalers and installers alike.
A changing landscape
In recent years, home security has evolved far beyond the traditional intruder alarm. As the smart home sector matures, security has become one of its most dynamic categories. Consumers now expect seamless control, instant alerts and integrated protection for their families and properties. Cameras, video doorbells and app-based monitoring have become standard, not luxury. According to industry research, the UK smart security market is set to reach a projected revenue of US$ 5,373.3 million by 2030. A compound annual growth rate of 14.1% is expected from 2025 to 2030. This surge is being driven by falling hardware costs, easier installation and the rise of wireless and cloud- based systems that no longer require specialist configuration.
Electrical wholesalers are ideally positioned to capture this growth. As trusted suppliers to trade professionals, wholesalers can guide installers toward the right mix of products. By stocking a comprehensive, high-quality security range, wholesalers can support both traditional electricians expanding into security work and specialist installers upgrading their offering to smart-enabled systems.
Smart security solutions Leading security solutions supplier ESP first launched its comprehensive range of Fort smart
security products four years ago, and the range continues to be popular both for the installers fitting the products and the wholesalers stocking the range, with its choice of easy to install and set up security solutions.
Fort is a complete range of smart security products, which includes intruder alarms, video doorbell, video security light, sensors and a selection of 1080p cameras. They all operate under a single APP – the ‘Click Smart+’ APP – which is completely subscription-free, with no additional
“Many electricians are keen to enter the home security market but lack confidence in product selection or configuration. Wholesalers can add real value here.”
fees incurred. With the operation of the Fort range coming under the Click Smart+ APP from Scolmore, users have control of a raft of connected home and security products all from one secure, easy to access platform. The range features contemporary styling and has been designed to be simple to install, maintain and use and to provide a hassle-free security solution, bringing smart solutions together for a safer and more
comfortable home.
Because the Fort system supports up to 32 RF devices via the Smart Alarm Hub and integrates via Wi-Fi and RF, installers can upsell additional sensors, cameras, doorbells and sirens to tailor each installation. The kits are pre-registered and available in multiple configurations (from basic to more advanced with pet-friendly PIRs, external sirens, video doorbells) making specification and installation faster and cleaner. No subscription means the end-user sells the value-point of “buy once control forever” which makes the conversation easier at the wholesaler counter.
Education drives confidence Many electricians are keen to enter the home security market but lack confidence in product selection or configuration. Wholesalers can add real value here by partnering with knowledgeable suppliers who offer training, marketing materials and technical support. ESP can provide tailored training sessions and POS materials to help wholesale partners and their customers understand system design, installation best practice and end-user setup. Empowering the trade is key to growing the category sustainably. As smart security continues to evolve, wholesalers and installers have a unique opportunity to become trusted partners in a rapidly growing market. By offering comprehensive, easy-to-install solutions like the Fort range and supporting trade professionals with training and guidance, wholesalers can not only drive sales but also build lasting relationships with both installers and end users. In a landscape where homeowners expect seamless, connected protection, those who embrace smart security today will be best positioned to meet tomorrow’s demands - turning innovation into both safer homes and stronger business growth.
26 | electrical wholesaler December 2025
ewnews.co.uk
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