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Cover Story


“We’re very proud to be able to service this amazing industry and never take it for granted how much we owe to the wholesalers. They have put us in the position we find ourselves in today.”


electrical wholesale market. Selectric has continued to grow, and now covers over 4000 electrical and lighting products. From decorative accessories to a large range of lighting, all are supplied exclusively to the electrical wholesale market. The head office and distribution facilities of 60,000 square feet are now based in Salford, giving easy links to the motorway networks and surrounding areas. “We’re very proud to be able to service this amazing industry and never take it for granted how much we owe to the wholesalers. They have put us in the position we find ourselves in today. We pride ourselves on having an amazing team of people that make up Selectric, many of whom have been with the business from the early years,” said director Pejman Ellis.


As part of Selectric’s continual development, the company liaises with the electrical marketplace on a regular basis, developing ideas and new products in line with the ever-changing needs of the contractor/user. Feedback is taken very seriously and the business responds to every suggestion received on product development. It is this pro- active mindset that sets Selectric apart from many other manufacturers in the electrical industry.


Quality comes first


Selectric places great emphasis on the quality and reliability of the products it offers. All the products produced and distributed comply with the latest European and British standards, which includes


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UKCA marking. All go through rigorous testing and have certification to prove all items meet the requirements of the market before any item goes on sale. On top of certification which ensures the very best quality, Selectric products are offered with their own in-house guarantee of up to 30 years. The company also has ASTA approval on a large range of wiring accessories. The ASTA marks and / or type test certificates clearly indicate that the product has been independently tested to comply with the relevant clauses of the applicable standards. ASTA helps to differentiate quality brands to the supply chain, leaving you with complete peace of mind when using ASTA-certified Selectric products. The Smooth and Square ranges have been independently tested by Intertek to the latest antimicrobial standards. The use of any product with antimicrobial properties also plays an important part to reduce the spread of infections. The Smooth and Square ranges have been made using urea formaldehyde which is proven to inhibit the growth of Staph, E.-Coli, Salmonella and Pneumonia. You can rest assured with the peace of mind knowing that using these ranges will not assist in the progression of these kinds of bacteria.


A sustainable future


Selectric is dedicated to improving its carbon footprint, and because of this conforms to the WEEE (Waste Electrical & Electronic Equipment) Regulations by being a member of the WEEE


Producer Compliance Scheme. As an electrical and packaging producer, Selectric takes its waste packaging recycling and recovery responsibilities very seriously. The company is registered in a scheme which has collection points across the UK to create an environmentally sound recycling program. A recent overhaul to the Selectric packaging has resulted in less plastic waste to reduce carbon emissions and help protect the environment. Selectric made a resolution to reduce the total amount of plastic used in the manufacturing process, and because of this the accessories now come in recyclable PP5 bags, with the heavier products such as 2 gang USB sockets and shaver units being presented in biodegradable cardboard inner boxes. Furthermore, Selectric now uses new innovative paint techniques on decorative accessories which conform to all the latest environmental regulations. This helps to control pollution and manage natural resources within the local manufacturing environment. With large investments being made in a new smart accessories range and a pipeline of new products being scheduled for 2023, Selectric is future proofing its position in the market so that the business can support and carry on providing an excellent overall experience to all its wholesale customers, and to their clients too. www.selectricuk.co.uk


December 2022 electrical wholesaler | 11


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