Cover Story
Quality and service at Selectric
Selectric has been named the Best Accessories Brand at the 2022 Electrical Wholesaler Awards held at the Chelsea Harbour Hotel in London, in recognition of the company’s contribution towards the electrical industry.
T
he family-run business also received a Highly Commended Award in the Best Customer Service Brand category. Selectric has supported the Electrical Wholesaler Awards for many years and so the company was very grateful to be recognised for these achievements by the companies and people they serve. “The Electrical Wholesaler 2022 Awards
was a great ceremony to represent an amazing industry. It was a privilege to be involved and an absolute honour to win Best Accessories Brand and be highly commended for the Best Customer Service Brand. We are lucky to have such a wonderful team at Selectric and are incredibly
grateful to all our clients that have testified on our behalf,” said Peter Bonnington (London and Southeast key accounts manager) and Selectric’s business development team.
The story begins
Selectric’s history began in the 1970s when the founder Jack Ellis was living in Iran. In 1979, the Iranian revolution took place and was the driving force behind Jack’s decision to take his wife and two young children to emigrate to the UK as refugees. After living in the UK for several years, Jack decided to set up a business, and in 1982, Selectric Ltd was founded.
The newfound business initially began by
importing plugs and adaptors from Hong Kong. As the business grew Jack then began to import extension sockets and was one of the first in the UK to do so. This pioneering move helped the business grow, and towards the end of the 1980s he managed to set up his own manufacturing facility next to the Boddingtons Brewery in Manchester. In this space, Selectric began manufacturing bespoke extension leads and reels and started to supply these products to the retail sector, including clients such as ASDA and Tesco.
In the early 1990s, Selectric started to develop switches and sockets in the Far East. Beginning with a basic white range (now known as Selectric Square), the company started supplying the
10 | electrical wholesaler December 2022
ewnews.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
