Test & Measurement
for the WT5000 power analyser. Though it’s been around for a few years, its modularity and precision remain highly valued. And our internationally accredited calibration facility – which celebrated its 10th anniversary in June – reinforces our commitment to accuracy and reliability, especially in the power measurement market.
CIE: Has the IS8000 platform been well received by customers? LT: Yes, very positively. We offer it via subscription – £480 annually or £40 a month. It’s familiar and flexible. Some customers prefer a permanent license for capital expenditure, while others opt for subscription under operating budgets. It’s all about giving them choice.
Customer impact and applications CIE: How are customers using your instruments to push boundaries in R&D? LT: Yokogawa is conservative in how we specify accuracy – our most precise power analysers are rated at 0.03 per cent, but in calibration, they often perform even better. That level of granularity gives engineers confidence to push boundaries in their project work. It’s about enabling precision where it matters most.
CIE: What’s the most unusual application you’ve seen for Yokogawa’s instruments? LT: One standout involves a major UK motorcycle manufacturer. They needed a portable solution for testing bikes around the track – something that could be affixed directly to the motorcycle. Our ScopeCorder platform was ideal. It’s a high-speed data recorder that measures voltage, temperature, strain, acceleration, and serial bus communications – even GPS, so engineers can pinpoint where measurements occurred on the track.
Another example was underwater pump testing on the ocean floor. You’d think electronics and seawater wouldn’t mix, but with careful casing and remote access, the customer monitored pump efficiency from sea level. That kind of rugged reliability is a hallmark of Yokogawa. I still visit clients using instruments we sold 20 or 30 years ago – and they’re still working perfectly.
Sustainability and future outlook CIE: Yokogawa has a strong sustainability focus. How does that translate into product development and partnerships? LT: Sustainability is core to our mission. We design energy-efficient instruments with published life cycles to reduce waste, and partner with companies driving the
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Integrating measurements with Yokogawa software uniting power analyzer, oscilloscope and data acquisition unit
development of next-generation electric bicycles, motorcycles, and motor inverters. It’s not just about a greener planet; it’s about improving health, communication, and quality of life.
CIE: Where do you see the most exciting opportunities emerging in the next 2–3 years? LT: Despite particular headwinds, EV development continues to evolve beyond the automotive industry, expanding into heavy goods vehicles and airborne transportation. Smart grids and renewables are also gaining momentum in the UK. It’s exciting to see how these technologies evolve, and we try to keep a broad view across sectors.
Leadership and industry insight CIE: With your experience in sales
leadership, what key lessons have you learned? LT: Adaptability. I’m grateful Yokogawa has such a broad product range. If we only focused on power measurement, we’d miss out on other markets. At events, we showcase seven podiums – if we brought everything, we’d need triple the space. Flexibility is critical to success.
CIE: What trends have you observed in procurement and project cycles among UK customers? LT: It varies widely. Some automotive firms initiate enquiries 12–18 months before placing an order, while others move quickly if delays are costing them more than the equipment investment. Procurement speeds up when the stakes are high, but you never walk in and ask, “What’s costing you
money?” – it’s about understanding their context.
CIE: How do you approach relationship- building in such a technically sophisticated environment? LT: It’s absolutely critical. People buy from people. You have to read the room – some customers respond well to energy and enthusiasm; others prefer a quieter approach. I’ve learned to adapt, sometimes dial it down. Trust is everything, and Yokogawa has embedded that ethos throughout my career and across our team.
CIE: Your career spans the Royal Navy, automotive instrumentation, distribution, and now a decade at Yokogawa. How has that shaped your leadership style? LT: I’ve always been curious about how things work – from the rocket science that sends SpaceX launchers into orbit to the precision compact electronics inside a Tesla. That curiosity drives me to ask better questions and understand the full picture. It’s helped me connect with engineers, procurement teams, and technical specialists alike. Whether you’re solving a problem at sea or on the shop floor, the principles of precision and trust remain the same.
CIE: What’s most misunderstood about test and measurement today? LT: Many people think it’s just boxes, numbers, and waveforms. But for us, it’s a journey. It’s about relationships, insight, and enabling innovation. We don’t just deliver data – we help shape progress.
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