NEWS


Asos launches live shopping platform A


SOS has introduced a new live video shopping element to its app, described as “an immersive experience that


brings inspiration, discovery, and shopping together in one seamless journey”. Following a successful trial, ASOS Live blends


creator-led content with real-time shopping, allowing customers to watch live or on demand, shop instantly and engage with content. Whether tuning in live or catching up later,


customers can explore styling tips, beauty tutorials, and trend-led edits from creators. From decoding denim in “Top 3 Jean Styles Every Wardrobe Needs” to mastering skincare in “7 Quick Steps to Glass Skin,” ASOS Live mirrors how fashion is consumed on social platforms. “Today’s fashion lovers are discovering style


customers feel confident, inspired, and less overwhelmed by choice.” Since launching in August, ASOS Live has already


seen strong engagement across a wide breadth of its customer base; customers are spending longer on site and converting at higher rates, with 94 per cent of views happening on replay, showing the value of flexible, on-demand access. The online fashion retailer said that ASOS


through video and creator-led content,” said Anthony Ben Sadoun, EVP of Digital Product at ASOS. “ASOS Live brings that inspiration directly into the shopping journey, helping


Live is a key part of its strategy to deliver more inspirational shopping experiences and foster deeper connections with its customers. By blending content and commerce, the company said it is redefining the fashion journey, evolving into a video-led destination that inspires, engages, and connects through immersive, creator-driven experiences.


New museum celebrates 200 years of shoemaking history A


brand new Shoemakers Museum opened last month, located in the village of Street in Somerset,


inviting guests to step inside 200 years of shoemaking history. After extensive conservation and care a selection of iconic machines have been lifted


into their gallery positions. They demonstrate the evolution of shoemaking and anyone with cordwaining experience may well recognise a few of them. The Shoemakers Museum has been funded independently through generous private donations, grants from charitable trusts, and fundraising activities. The


organisation’s crowdfunding has helped it to reach 98 per cent of the funds required. Although this is complete, donations are still welcome and extra support “will be very welcome”, the Museum said. To mark the opening of the Museum, the


venue held an evening of short talks celebrating the ‘soul’ of British shoemaking. Soul Stories: 200 years of shoemaking in Street, diving into the heritage and craftmanship of shoemaking. The event took place at Strode Theatre on 18 September at Strode College. There is also the Shoemakers Museum Café on the same site, where guests are invited to come along and enjoy a taste of Somerset and a preview of the refurbished Grange. For more information you can visit: www.shoemakersmuseum.org.uk.


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