MICAM debuts the first AI-generated trend guide to reduce unsold stock
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he first trend guide generated by artificial intelligence debuted at MICAM in September. Thanks to data analysis from various online sources, it enabled visitors to optimise their purchases, reducing unsold stock and minimising both commercial and environmental impact.
MICAM is the first international trade show to offer this exclusive service, developed in collaboration with Livetrend, a cutting-edge start-up specialising in trend and market analysis. This digital solution processes millions of images and data points from Instagram, e-commerce platforms, fashion shows, and consumer interest to support trend forecasting. SS26 favours softness over speed, care over consumption, and emotion over appearance. This ethos embraces delicacy as strength, tackling discomfort with gentleness, and is expressed through four macro trends. This season’s trend guide includes:
Retro Surrealism – which evokes the spirit of seaside holidays from the past Serene Elements – which blends nature and technology, focusing on lightness and freedom of movement Moonbath – inspired by ancient rituals and rhythms, merges craftsmanship with a bohemian aesthetic Whimsical Grunge – combines the rebellious energy of youth with a romantic and eclectic edge.
Retro Surrealism Whimsical Grunge Moonbath
Serene Elements
A new selection of Emerging Designers
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ICAM’s September edition also promoted the eighth edition of the Emerging Designers project, featuring a dedicated area for 12 international emerging footwear designers. They were selected through an innovative format developed in collaboration with Honegger, a company with over 50 years of experience in trade show marketing. Applications were evaluated by a panel of fashion and communication experts, chaired by Ernesto Esposito and including Giovanna Ceolini and Giorgio Possagno (President and CEO of MICAM respectively), Maura Basili (President of Camera Buyer), Elisabetta Falciola, (Mediaset TV journalist), Valentina
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