NEWS
VIVAIA footwear brand opens its first UK store in London
heels, designed for all-day comfort. The brand has attracted a devoted celebrity following, including Charli XCX, Julia Roberts, Selena Gomez, Bella Hadid, Alexa Chung and Katie Holmes. After exceeding its 2024 targets with more than 100 per cent growth YoY globally, VIVAIA has accelerated its footprint across key markets in North America, Europe, and Asia, continuing to build on its disruptive momentum and growing market presence. Beyond a traditional storefront, VIVAIA’s
E
co-friendly global footwear brand, VIVAIA, has opened its first UK retail location at Westfield London.
The highly anticipated debut last month
marked a milestone moment for the brand, bringing its blend of comfort, style and sustainable designs into a permanent space for its UK community. VIVAIA already has a well-known celebrity fan base, and is known for redefining the
everyday dress shoe for today’s consumer. With London surpassing New York City as the brand’s top global market in 2024, the capital city was a natural choice for its first UK flagship store. Since launching five years ago, VIVAIA has quickly risen to international prominence with its innovative approach to eco-friendly, fashion-forward footwear – from Mary Janes and slip-on sneakers to its signature “running”
London destination will serve as a connection hub and immersive touchpoint to deepen community and engage and attract new customers. The flagship marks the next step in the brand’s journey to pioneer footwear innovation within the UK market and globally. The London store will spotlight its latest
trends, including the ‘Sneakerina’ – a refined and functional Lace-Up Derby Flat with a triple- layer sole, foldable design, and interchangeable laces, plus a special embroidered Cavalier King Charles Loafer, inspired by the beloved British spaniel and exclusive to the UK market.
HI-TEC helps to clean up Southend-on-Sea shoreline H
I-TEC Europe recently joined forces with Big Blue Ocean Cleanup, one of the world’s leading ocean
conservation organisations, for a dedicated beach clean-up event in Southend-on-Sea in Essex. A team of HI-TEC Europe employees worked alongside Big Blue to remove plastic waste and debris from the shoreline, helping to protect marine ecosystems and ensure this much-loved coastline remains a safe space for the community to enjoy. HI-TEC said this initiative reflects its
commitment to sustainability and giving back to the environments that inspire the brand and its products. “As an outdoor brand, it’s our responsibility to look after the places we all love to explore,
the benefit the wider community," said Lilly Wieland, Marketing Manager at HI-TEC Europe. “Our staff are proud to take time out of their
schedules to get hands-on in making a real difference for our coastlines and oceans.” Rory Sinclair from Big Blue Ocean Cleanup added: “We were thrilled to partner with HI- TEC Europe for the Southend beach clean. Events like this show the positive impact businesses and communities can have when they work together. Every piece of plastic removed from the shoreline helps protect marine life, supports cleaner oceans, and inspires others to take action. Together, we can make a real difference.” During the clean-up operation along the
expansive Southend shoreline, five sacks were filled with collected waste. The brand said it hopes it will inspire others to take similar action in their own communities and support global ocean conservation efforts.
6 • FOOTWEAR TODAY • OCTOBER 2025
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