REVIEW
Harrogate Fashion Week celebrates its biggest show yet!
Organisers of Harrogate Fashion Week’s August 2025 edition have said it was the largest show to date, with over 300 brands exhibiting and more than 2,000 visitors through the doors - a 13.5 per cent increase on last season!
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cross the three days, the show’s four halls came alive with the buzz of buyers exploring collections for SS26, reconnecting with industry friends and discovering new names to add to their rails. “The energy on the floor was undeniable: the perfect balance of serious buying with fun and a sense of community that HFW has become known for,” organisers said.
For many, the location itself adds to the magic… “Harrogate is absolutely the most fabulous place to come”, said Dorothy of Dotique, Chesterfield. “It’s a beautiful town, and it’s nice to meet all the other buyers. There are social events, and it’s just the most beautiful location.”
Mixing business with pleasure! The mix of business and pleasure is one of the reasons buyers continue to return season after season. Debbie from Velvet Ladieswear, Ramsbottom, described Harrogate Fashion Week as “probably the best fashion trade show that there is. We see a lot of our brands here, and we try to find new brands. It’s great networking - we love catching up with old friends and meeting new ones.”
It’s the in-person experience that so many buyers and brands value most, as Sophie from Dotique, Witney, explained: “You have to see
everything before you buy it, the colours, the feel, the fit.”
This sentiment was echoed by many across the halls, from both buyers and exhibitors: being able to touch the fabric, understand the backstory of the brands, and see how pieces work together in real life is what allows retailers to curate collections for their boutiques that resonate with their customers.
“Shopping in person is so important; we’ve got to do it ourselves... for our customers,” added Louise Collins from Alice Collins, who echoed the value of the in-person experience. “Harrogate Fashion Week is a great place to see all brands under one roof. There are four fall halls of some of the most prestigious brands that you can buy in the UK. It’s wonderful that our customers can touch and feel the garments and see all the details and feel the quality.”
A happy atmosphere
Exhibitors also appreciate the setting that HFW creates for business… “Harrogate Fashion Week is a great show with lovely people and a happy atmosphere,” said Myles from d.e.c.k by Decollage. “It works well as it’s very professional and has a great layout!” Harrogate Fashion Week offers a strong digital and in-person platform for brands as well, with many new and recently established brands joining the show this season… “We’re exhibiting at Harrogate Fashion Week because the brand is only two years old, so it’s really important to get it out there and show everyone how great it is,” explained Emily from Jam Agent, who brought brands including Every Other, Everau, Orfeo, Religion Clothing and Saint Tropez.
“It’s a really lovely show to come to, the setup is so easy, everyone we work with is great, and the customers are so lovely. And personally, we love Harrogate! We have lovely days at the show and then get to go out and enjoy lots of nice food and drink afterwards!” Event Director, Georgia Flynn, said she was delighted with the show. “To have over 2,000 visitors join us, a record number of brands exhibiting and such positive feedback from both makes all our hard work worthwhile. We’re so proud of how far the show has come; we can’t wait to welcome everyone back in February!”
The next Harrogate Fashion Week takes place 1-3 February 2026. Stay tuned for when registrations open, and follow HFW on Instagram for updates @ harrogatefashionweek.
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