NEWS
Pikolinos’ iconic Vigo style continues to grow in the UK P
Sports footwear market forecast to reach £164 billion by 2033
T
he global sports footwear market is poised to demonstrate a Compound Annual Growth Rate (CAGR) of 5.4 per cent – a trajectory that shows the market will achieve a valuation of over $208.7 billion (£164 billion) by 2033. This is according to recent research by
Fact.MR, the market research and competitive intelligence provider. It explained that the expansion of the sports footwear market is predominantly propelled by several pivotal
factors, including the evolution of fashion trends, heightened global awareness of health and fitness, and a surge in physical activities.
The report provided some key takeaways for retailers:
It points towards the growing participation in outdoor recreational activities like rafting, skiing and trekking; Football’s massive popularity in Europe is a key driver of growth, spurring demand for high-quality shoes among players and fans alike; It’s important to combine online platforms with physical stores. This way, retailers can cater to a wide range of customers and make shopping easy and convenient; Featuring celebrity sports players in advertising is a powerful strategy for top sports footwear brands; it brings credibility and authority to the product. It also makes a great way to connect with potential customers.
The report also highlighted the importance of retailers supporting their local communities and setting some roots down. “It shows a commitment to the grassroots of sports and builds a positive connection with sports enthusiasts. This support provides visibility for the brand, targeting specific audiences and creating a favourable brand image,” the report stated.
6 • FOOTWEAR TODAY • DECEMBER 2023
wear to going out and in their free time. This style has reached a 55 per cent market penetration, with a presence in over half of multi-brand points of sale.
ikolinos Group has said that it continues to grow its brand presence in the UK market thanks to the solid positioning of its star style, Vigo. It’s a women’s mountain-style ankle boot in a variety of colours that appeals to a wide audience over the age of 35.
The company said its evolution since 2021 – following Brexit – has been positive, with 26 per cent growth between 2022-2023. One of the key factors has been the positioning of the Vigo style on an international level, hitting numerous points of sale and gaining public recognition. This style has also been accepted by a broad spectrum of women who wear this versatile shoe on a host of occasions, from everyday
The Vigo boot is constructed of 100 per cent calfskin leather upper, with a laced and adjustable zipper closure. Inside it features a cushioned, removable insole; the memory foam insole contains 85 per cent recycled material, offering maximum arch and heel comfort due to arch support technology giving extra cushioned support.
But Pikolinos isn’t just about women’s footwear. In fact, a high percentage of sales come from the men’s segment – with a 63 per cent penetration of the York ankle boot. Made with Sympatex technology, these men’s biker- style ankle boots are ideal for teaming with a casual and carefree style. These are also made of 100 per cent calfskin leather upper with a cushioned, removable insole inside. In terms of seasonality, Pikolinos said the Summer collection is stronger than the Winter collection.
Chapters Brand Group signs Bench footwear on licence
T
he recently-formed Chapters Brand Group (which Footwear Today reported in the last issue was rebranded from 33 Joints), headed by Antony Nathan and Graeme Nichols, continues to move forward with the strategic development of the company. It has recently unveiled the signing of Bench footwear on licence. This adds another brand to its already impressive portfolio and with several other projects in the pipeline, establishes Capters Brand Group as a leader in the sector.
“We are really excited to sign the licence for Bench footwear from the Deichmann group in Germany,” said Graeme Nichol, Joint Managing Director of Chapters. Benjamin Kreumel, Head of Licencing at Deichmann added: “Bench has a great heritage in streetwear and casualwear and we think there is a great opportunity to introduce something new and interesting into the market.”
Building on its existing portfolio of esteemed brands, including Osprey London, Nine West, Scholl, Elle, O’Neill, Wrangler, Original Penguin, and Lambretta, Chapters Brand Group is poised for “remarkable” growth and innovation, the said Mr Nathan and Mr Nichols.
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
