THE RAINBOW:


ICONIC & UNIQUE Martin Michaeli wanted to create something that was predominantly a walking shoe and something that didn’t look out of place in town and was generally just a good looking shoe. Usually you have to choose – comfort or style – Rainbow is up there with some of the most comfortable and now iconic shoes in the world with many fans swearing by them.


MEPHISTO-SHOP In 1982, a shop retailer in the city of Aachen (Germany)


decide to open a store exclusively dedicated to the brand. This is the start of the MEPHISTO-SHOP concept. Today, Mephisto has more than 900 standalone Mephisto-Shops from Paris to 5th Avenue in New York, by way of Milan, Barcelona, Vienna, and so on …


Mephisto’s own shop in Bond St, London is highly successful since 2001. This shop highlights the brand in UK, and contributes to the development of the image of MEPHISTO. That benefits the more than 120 multi-brand retailers through the whole country. The MEPHISTO-SHOP concept offers good level of profitability, based on a long term experience of success.


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