Pikolinos is a family-run company that is growing globally without, it says, losing its way. Its focus is on quality, continuous improvement and it believes in making customers’ lives happier and more comfortable through its creations. “Continuous improvement is our philosophy, our work and life culture,” Tamara Boza, Area Manager UK, Benelux and France, tells Footwear Today in this exclusive interview. “It is the raison d’être of the Pikolinos team. It is inside every person, in every area, every day. “We combine this attitude with work and communication systems that allow us to measure ourselves, detect possibilities for improvement, think about how to do better, and establish plans for change and evolution that will take us one step closer to excellence, accompanying us to go one step further and be closer to our customers’ requirements.”
As part of this, sustainability is very important to the brand. Through certified audits it monitors the social and environmental sustainability of the entire supply chain, working towards sustainability in all its materials and manufacturing processes and placing value on raw materials, reducing waste and promoting re-usability.
Pikolinos has been recognised and awarded ISO certification for eco-design management and is proud to be part of the Leather Working Group (LWG) – which involves commitment to the search for sustainable treatments in tanning and finishing to guarantee environmental conservation.
“Being a member of the LWG involves a statement of intent and emphatic support for sustainability from Pikolinos,” Ms Boza goes on. “It’s our commitment to the search for sustainable treatments in tanning and finishing to guarantee environmental conservation.” LWG audits its members and scores them based on their results, to ensure its standards measure the level of achievement of excellence in the leather industry. These audits check a series of different parameters, including the chemicals used in tanning and finishing, water processes and consumption, emissions produced and waste management throughout the entire leather treatment process. Ms Boza adds: “We believe that a different world is possible because for us sustainability is our commitment to people, to society, and to the world.”
Q&A
Q: What’s new at Pikolinos? How has the year fared for the brand? Tamara Boza: We have had a good year! At Pikolinos we take care of each of the processes in a handcrafted way to seal the character of our products, and this is something that has made us what we are – a prestigious international firm with a strong commitment to lead the “fashion-comfort” segment, and our customers value us and come back to us for the quality of our shoes and our ongoing know-how. We hope to continue to grow in the coming year.
Q: What is it about Pikolinos shoes that you think your customers love? TB: With comfort as our main objective, we develop technologies that allow greater shock absorption and vibration reduction, to provide
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
a feeling of greater comfort and softness when walking, without forgetting the light, warm or technical models for adverse climates. Therefore, following this premise, we will introduce new models to the market, with new designs.
This season we have opted for the women’s styles Vigo, Malaga, Daroca, Llanes and for men’s the York and Berna styles. We believe that these styles are suitable for all types of customers, prioritising comfort as a synonym of our brand.
Q: What about plans to extend your ranges next year? TB: Our product and design department are now working on the Winter collection for 2024, betting on new colours and designs, but
DECEMBER 2023 • FOOTWEAR TODAY • 13
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
