NEWS
Kayland re-enters the UK market O
SC Outdoor has announced that it has taken over the distribution of Kayland, the Italian footwear brand that is well known for its high-profile technical shoes and boots for mountaineering, trekking and outdoor activities. It has re-entered the UK market and now offers a compact range for AW23, with an extended range available for SS24. Some of the product highlights include: Globo GTX – a unisex backpacking shoe made of nubuck, made of one piece of leather with no seams, and offering Gore-Tex Performance Comfort for guaranteed breathability and waterproofing.
Legacy GTX – a lightweight hiking boot, it combines a traditional boot construction with a modern design, featuring lines and tones with a high aesthetic impact but reminiscent of a traditionally-styled boot. Taiga Evo GTX – designed for mountain trails with mixed terrain. The Vibram Evolution sole has a deep tread, while the entire outsole features a characteristic “S” contouring design which replicates the natural roll of the foot. The outsole contains Smart PU for cushioning and maximum support and protection underfoot. Alpha GTX – light but structured footwear, the upper, made of suede and synthetic inserts, fits the foot perfectly, thanks to the last designed to follow its ergonomics. It has a specific Vibram Multiverse outsole for mixed terrain.
In 1971, Giovanni Bittante founded the Kayland brand; his technical skills immediately enabled him to create high quality products and, together with his far-sighted vision and ability to anticipate market trends, led him to found the Kayland Professional Team, a group of technical experts in the mountains.
In 2013, Kayland became part of the M.G.M. S.p.A. group. The company, founded in 1982 and based in the sports/footwear district of Montebelluna (TV), boasts a historical presence in the mountain and outdoor sports footwear sector.
Deichmann opens new store in Epsom shopping centre A
new Deichmann store has opened at the Ashley Shopping Centre in Epsom, Surrey following a £400k investment. It occupies a former Sports Direct unit, covering 3,500sq ft. The retail giant said this move reflects its new retail format to deliver a more spacious and modern shopping experience, opposite retailers such as Pandora, and Hotel Chocolat. Creating 16 jobs for the local area, the new store stocks a full range of men’s, women’s, and children’s shoes, as well as unique and exclusive lines from brands such as adidas, Fila, Nike and Skechers. It also stocks its collaboration footwear with celebrities such as Ellie Goulding, Halle Berry, and Rita Ora. Simon Wilson, Managing Director for Product, Marketing and Communications at
6 • FOOTWEAR TODAY • AUGUST 2023
Deichmann, said: “Our latest store at the Ashley Centre is a huge investment and will enable us to deliver our wide variety of products to a new community. The designed retail format has gone down particularly well over the last few months, and it’s exciting to launch the new concept within a destination also undergoing significant investment, making Epsom a strong addition to our portfolio.”
Louisa Butters, Head of Retail Asset Management UK at CBRE Investment Management, also commented: “Deichmann is a solid brand to have as part of the Centre’s retail mix. Suiting multiple demographics and delivering an assortment of likeable brands, they are a fantastic addition, utilising a prominent space within the centre.” GCW & Cushman and Wakefield represent
the Ashley Centre, whilst BKL acted on behalf of Deichmann.
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