BRAND FEATURE
S
EXTRA COMFORT FOR EXTRA NEEDS
ince the Autumn/Winter 2022 season landed, the Tamaris brand has been expanding its range for consumers in the comfort shoe segment. Accordingly, Wortmann KG and Jana shoes have agreed to collaborate on the new Tamaris support and ease range. Alongside its own collection, in future Jana shoes will also be developing, manufacturing and marketing extra-width products under the Tamaris Comfort brand. Tamaris is passionate about shoes that make every moment perfect. With Tamaris Comfort, we are now offering that something extra, for particularly demanding and sensitive feet. Comfort is the first priority of the Tamaris Comfort range, resulting in shoes that are a genuine pleasure to wear. Thanks to the optimal fit and extra widths, the shoes deliver pleasant freedom of movement particularly for demanding feet, ensuring wear comfort and a perfect sense of well-being. All models feature a removable footbed.
A particular highlight of many of our articles is the T-Flow effect, which cushions every step
46 • FOOTWEAR TODAY • AUGUST 2023
and thus prevents tired feet. In keeping with the motto “Go with the Flow”, the new technology gives wearers of the shoes noticeably more energy, making the models the perfect companion for every day.
Another new feel-good feature is the padded heel insert, which fits snugly around the foot – for a customised wearing experience and optimum support. The cooling lining material and the new insoles with integrated air chambers, which keep the feet pleasantly dry,
are especially essential on hot days. Cooling Insole: For dry feet on warm days the cooling lining material and the integrated air chambers in the insole.
Fitting Pad: For a tailor-made wearing experience! With the Fitting Pad, the shoe adapts the upper heel area to the shape of the foot. The brands Tamaris, Tamaris PureRelax, Tamaris Fashletics, Tamaris GreenStep (…), will still be distributed and sold by the Wortmann KG. Jana Shoes GmbH & Co. KG will continue distributing Jana Softline and in addition to that the new Tamaris Comfort collection.
Come and see the new SS24 collections at Footwear Today Live. For more information:
www.footwearstockrooms.co.uk
And to get in touch, contact Andy Smith, GB Agent – Jana Shoes and Tamaris Comfort, on +44 7969139948 or
andy.smith@
jana-shoes.com
B2B SHOP:
https://www.b2b-jana-shoes.com/tamaris-comfort/en
Jana Shoes GmbH & Co. KG. Part of the Wortmann Group Klingenbergstraße, 1-3 D-32758 Detmold
www.jana-shoes.com
QR code for technologies – experience our comfort features – scan to play!
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