BRAND FEATURE JANA


BECOMES COMPLETELY VEGAN!


From Spring/Summer 2024 all our models are 100 percent vegan and PFI-certified. What always remains is our demand for comfort and quality!


O


ur Jana shoes have helped women to live their philosophy for more than 20 years. And now they are also 100 percent vegan and PFI-certified! The deliberate avoidance of animal materials is very important for us and our end consumer.


To guarantee that the corresponding models are also reliably and completely made from animal-free materials, each model goes through an external certification process at the German Testing and Research Institute (PFI). The testing


44 • FOOTWEAR TODAY • AUGUST 2023


and research institute from Pirmasens monitors and confirms the 100 per cent use of materials of non-animal origin.


For Spring/Summer 2024 Jana offers a lot of new, comfy technologies for the ultimate feel- good factor! Besides our extra width we also offer different features that make our shoes so comfortable, like Massage Footbeds in our sandals or soft materials in our sneakers. The fashion level of our new collection proves that, despite all the comfort, the trend factor does not


have to be neglected.


Our shoes are multi individually adjustable for the ultimate feel-good factor! The Velcro elements at the ball and ankle can be perfectly adjusted for each foot. They are also machine washable with easy care. In the cold water program on a light spin cycle, the models quickly become like new again.


Jana combines up-to-date fashion with high wearing comfort at an attractive price- performance ratio. Our shoes have to convince


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