PREVIEW: MICAM MILANO
WALK YOUR WAY TO MICAM MILANO THIS SEPTEMBER!
At the 96th
edition of the international footwear fair, MICAM Milano, on 17-20 September at the Fiera Milano Rho in Italy, there’s a clear message of individuality, authenticity and self-expression through our footwear choices!
A
new campaign will support the next edition of MICAM Milano, which takes place on 17-20 September 2023 at the Fiera Milano Rho in Italy, welcoming exhibitors and visitors with three simple words: WALK YOUR WAY.
This encouragement is much more than just a motto, the organisers say it is a message promoting individuality, authenticity and self-expression through the shoes we choose to wear. “Walking is a simple and natural action, but
the way we do it is an expression of who we are,” says Giovanna Ceolini, President of MICAM. “Walk Your Way is an invitation to explore one’s own style, to embrace one’s individuality and to wear shoes with pride to achieve one’s goals step by step.
“MICAM represents the multi-faceted world of high-quality footwear in which the customer is at the core of its value system. There are no rules to follow when it comes to shoes. Everyone is encouraged to follow their own passions and wear the shoes that make them feel most comfortable in every situation.”
The campaign, produced by MM Company and Laureri Associates under the art direction of Barbieri Magalini, involved director Marco Gradara and street-photographer Federico Ghiani. The fashion film and campaign images have a dynamic and contemporary look and feel, also thanks to
the fine high-end looks selected by stylist Nicola Pantano from the collections of some of the most promising talents on the contemporary fashion scene: Alessandro Gilles, Antonio Corposanto, Arthur Arbesser, Ballantyne, Cavia, Claire, Dans les Rues, Francesca Bellavita, Funghi, Gentile, Haus Of Honey, Junk, Les Filles D’Eva, Mirial, Monte Sharp, Ni-do, Object Particular, OGR, Panchic, Pomandère, and Weili Zheng.
Data-driven trend guide
Ahead of the September show, MICAM is presenting the first data-driven FOOTWEAR TREND AREA and BUYER GUIDE for an international trade fair. As an exclusive service offered by MICAM, organisers say this data- driven project is born out of a desire to ameliorate the visitors’ experience by giving them the most reliable seasonal trend directions in order to optimise their buying.
The guide translates the desire for innovation to meet the needs of a changing industry. MICAM intends to provide the most precise forecasting to help its visitors buy bestsellers products in order to reduce the unsold goods, optimising business and ecological impact. Organisers have partnered with Livetrend, a start-up in trend intelligence and analytics, using millions of images and information from several web sources, and for this collaboration brings its technology to
THE BELLEDONNE PARIS (France) brand was created in 2018 by Antonin Chabanne and Mikael Leo. It takes its name from the mountain in the French Alps and its collections are the fruit of a meticulous study of the world of sneakers. Originally launched online, today the brand has shops in France, Portugal, USA and, soon, also in Japan.
BONAMASO’ (Spain): The name behind this brand is Roser Flores Samon, better known as Rous. From Barcelona, where she studied communication, Rous specialised in Milan where she worked in the fashion industry for several years. This experience inspired her to create her own brand and throw all her energy and enthusiasm into it.
20 • FOOTWEAR TODAY • AUGUST 2023 DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
