FROM THE EDITOR The great outdoors
There’s no denying that the sun brings people out. Admittedly, that is hard to imagine right now with this seemingly endless Winter/Spring period we’re having! But eventually the weather will cheer up and fashions will change as people spend more time out and about enjoying the Summer sun. So what better time for
footwear retailers to entice customers instore to browse the latest seasonal collections.
This month’s Editor’s Choice feature may help – the theme is comfort, and we’re bringing you a huge selection of men’s and ladies’ styles all centred around comfortable footbeds, light and soft materials, slip-on features and foot support. And there are some bright Summer designs in there too! It’s that time of year when people are planning holidays and minibreaks and many will be thinking ahead to their outfit choices, so your customers need a reason to pay you a visit – they need a temping reminder to consider upgrading their wardrobe ready for the season ahead.
Your shop windows will be the biggest draw for those walking past, but what about reaching people via digital platforms? Consumers view multiple digital touch points and are influenced by so much information online these days, so how can you ensure you are putting your best digital foot forward? In this issue Emma Louise Smith looks at what digital marketing tools, insights and resources will best help you monitor your digital campaign/content effectiveness to help improve customer retention, and to also entice new customers to shop.
I hope you enjoy reading this latest edition. Don’t forget you can always send me your news, my details are below.
Jack Cheeseman Editor, Footwear Today
jcheeseman@datateam.co.uk • 01622 699120
www.footweartoday.co.uk • Twitter: @FootwearToday Instagram: @footweartodaymag
EDITOR: Jack Cheeseman
jcheeseman@datateam.co.uk • 01622 699120
ASSOCIATE EDITOR: Cheryl Taylor
cheryltayloreditor@googlemail.com
FASHION LAWYER: Stephen Sidkin
JOURNAL MANAGER: Charlotte Steadman
csteadman@datateam.co.uk • 01622 699142 DESIGNER: Steve Stanton
CIRCULATION: Curwood CMS Ltd
datateam@c-cms.com Tel: 01580 883844 • Fax: 01580 883849
PUBLISHING DIRECTOR: Paul Ryder
pryder@datateam.co.uk
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY APRIL 2024 • FOOTWEAR TODAY • 3
CONTENTS
APRIL 2024
4 FOOTWEAR NEWS 8 BFA NEWS 10 REVIEW: FOOTWEAR TODAY LIVE 12 REVIEW: LONDON SHOE SHOW 14 REVIEW: HARROGATE FASHION WEEK 16 SHOPFLOOR: DIGITAL MARKETING 18 REVIEW: MICAM 22 BRAND INTERVIEW: XTI & CARMELA 26 EDITOR’S CHOICE: MEN’S COMFORT 28 EDITOR’S CHOICE: LADIES’ COMFORT 32 INDEPENDENT FOOTWEAR RETAILER OF THE MONTH 36 BEST SELLERS 38 FASHION LAW
© 2024 Datateam Business Media Ltd Published by Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 • Fax: 01622 757646
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Footwear Today: ISSN: 1475-8601
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