REVIEW: MICAM MILANO
hope it does, because it is a very important and impressive exhibition and we are looking forward to it already.”
I particularly liked the latest trainers and ankle boots on the Rieker stand, one of the largest stands at the show. The quality was excellent, and the trade prices reasonable; I’m sure these will fly off the shelves! When I returned to the UK I had a chat with Chris Gorrod, Managing Director at Brevitt
Rieker. He said: “MICAM went very well for us. Customer footfall, as well as the number of supplier stands, are still down on previous years as I understand it, however we as a brand see a lot of customers from around Europe at the show and as such it remains important for us.” Thanks to the trade visitors from abroad, the closing figures of MICAM 97 reflect a positive trend in the market, despite an uncertain economic climate, which is great news.
‘A tangible sign of stability in a difficult economic moment’ T
he four events dedicated to fashion and accessories – MICAM Milano, MIPEL, The One Milano and Milano Fashion&Jewels – that took place simultaneously at Fiera Milano Rho to launch the trends for the coming seasons came to a satisfactory close, the organisers said following the events in February. “The closing figures, thanks to incoming trade visitors from abroad, reflect a positive trend, a tangible sign of stability in a difficult economic moment, that will certainly lift people’s spirits across the industry. “Once again, the will to work as a system and to present themselves to the market together won out: holding fairs concurrently is, in fact, not only an aspect that strengthens individual events, by allowing them to
20 • FOOTWEAR TODAY • APRIL 2024
It was a long walk around the halls during my two 10-hour days at the show, and yes my feet were sore – despite my expensive podiatrist- approved trainers! But it was worth it! I met up with many old friends from the footwear industry and made several new ones.
I would not hesitate in recommending the MICAM show to all our Footwear Today readers; you have to walk these impressive halls! The next edition will be held on 15-18 September 2024.
enjoy wider visibility, but above all represents a tool to stimulate international demand, offering buyers and dealers from all over the world a unique opportunity to grasp so many different aspects of the world of accessories at one time.”
To represent this mutual benefit, the events’ organisers came up with the English neologism ‘Greatify’, which means to make big and stronger. Inaugurating the events was the Minister for Business and Made in Italy, Adolfo Urso, a presence that further underlined the importance of trade fairs as a tool for the promotion and internationalisation of Italian companies. During the fairs, the pavilions buzzed not only
with business opportunities but also the desire to innovate: in all the sectors represented, in fact, strong efforts are being made to renew production processes with the introduction of digitalisation and the latest technologies. But this forward thrust does not nullify, indeed it strengthens, a tradition rooted in craftsmanship, which is still alive in all the sectors represented by the events.
Another important example of shared intentions is that of training. Workshops and educational and informative moments were organised at all events, in many cases involving young people, who represent the future, as well as schools, an indispensable bridge to the world of work for the new generations that will one day take over this fabulous sector!
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