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INTERVIEW Modular Commerce Original Creator


Caroline Sheppard: In addition to footwear, I now represent an ath-leisure brand called Original Creator. It’s an easy-going, positive brand on a mission to make people feel good! Its philosophy is easy: Simplify, Motivate, Inspire.


Caroline Sheppard: I now also work alongside Modular Commerce. After seeing so many of my customers trying to compete online and struggling to find the right suppliers, I teamed up with them. Modular Commerce provides the footwear and apparel industry with all the benefits of trading online, but without all the hassle. Footwear industry veterans, Matt Walsh and James Radford, set up the company two-and-a-half years ago with a mission to bring the full benefits of online trading to independent retailers and brands. We have combined our experience and knowledge of the marketplace, with best practice in website development and administration, to provide a full- service e-commerce solution that we call Concierge.


The Concierge service is a readymade, “out of the box” e-commerce team for your business which will manage all aspects of trading online. Modular Commerce has grown to 28 customers across the UK and US since inauguration in September 2021. “I’m trading online without the hassle of maintaining my website – it’s brilliant,” says ivesfootwear.co.uk.


While Geoff Shickle at footwear4you. co.uk adds: “Despite the obstacles now in place with trading with suppliers outside the UK, I am confident my business is now partnered with the right people to take us forward.


“We have been trading online since 2006. On the drive back from a meeting with Modular Commerce at the Footwear Today Live show I felt I had met people who understood the particular requirements of the shoe trade. My enthusiasm and confidence in the Modular Commerce team has not been misplaced.”


Original Creator is founded on the belief that we are all masters on our own destiny. The brand proudly has over 25 years’ experience in textiles and manufacturing. Its deep origins from the industrial mills of Manchester have enabled us to create quality, timeless and practical pieces designed to be worn time and time again. The ranges consist of hoodies, sweatshirts, joggers, t-shirts, shirts, polos and jackets. We have just launched our women’s collection and have added leggings and cycling shorts in addition to the above. Original Creator garments are made of cotton; a great raw material for active people, but it doesn’t protect you from rainy days and thunderstorms! So we’ve added a special coating on top of the fabric to help delay the absorption of water – to keep you fly and dry!


Original Creator is made in Pakistan through a vertical knitwear factory, meaning not only do they manufacture the clothes, but they create the materials from start to finish. From our partners in the ginning industry, to the fabric producers and garment creators, we have a large team of skilled individuals working away behind the scenes. Naturally, all are paid the standard living wage (not to be confused with minimum wage).


All our cotton is sourced using the BCI (Better Cotton Initiative), guaranteeing all farmers are paid fairly. We’ve heavily invested in recycling plastics and metals for production of quality finishes, and we proudly use the GRS (Global Recycle Standard) certified trims and accessories. Our clothes are coated with the world’s first plant-based water-repellent finish, Teflon Eco Lite. Items are then carefully packaged in Oxo Bio Plastic bags with paper labels, which are FSC-certified. “Got my stock on Saturday and it’s fantastic, really good quality. Let’s see how it goes, sold three items straight away,” said Tania Delores.


Contact:


Caroline Sheppard Email: caroline@footwearagent.com Tel: 07909 525519 www.xtistore.com www.carmelashoes.com www.theoriginalcreator.com www.modularcommerce.co.uk


24 • FOOTWEAR TODAY • APRIL 024


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