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MODA REVIEW


UK and international buyers drawn to Moda’s leading footwear brand line up


August’s edition of Moda, the UK’s largest fashion trade event, attracted a host of UK and international fashion buyers who praised this season’s edit of footwear labels as the show returned to the National Exhibition Centre (NEC) in Birmingham for its spring/summer 2019 edition.


A


n increase in the percentage of international buyers delighted brands as they filled three days with appointments and order writing.


Buyers themselves had the opportunity to view more than 300 emerging and established footwear labels on offer, and explore the adjacent halls showing a sought-after mix of womenswear, menswear and accessories collections.


A new floorplan introduced at the August 18 show saw Moda Footwear


once again sitting alongside Moda Accessories, a move welcomed by both brands and exhibitors - in particular those stores selling handbags and leather goods alongside footwear. Buyers also praised the event’s refreshed brand mix, with major new names such as Kenneth Cole and Joules showing alongside established exhibitors such as Rieker, Birkenstock, XTI, Peter Kaiser, Lotus, Marco Tozzi, Fly London and Lisa Kay.


“Visitors to Moda know that they’re going to see their core brands at the


show every season, but they’re also constantly on the lookout for new names and new products,” says Moda Footwear event director Sean O’Connor. “We were particularly pleased with the brand mix we’d put together going into the show this season, and the reaction from visitors has been hugely positive.”


12 • FOOTWEAR TODAY • SEPTEMBER 2018 Leading digital influencers Fran Lee (founder of Production Element),


Paul McGregor (founder/editor of MFM & Digital Consultant – Men’s Fashion Magazine), Michael Frackowiak (Head of Design – Men’s Finest) and Ting Thing (Lifestyle Blogger – The Ting Thing) led an exclusive panel discussion which focussed on marketing your store to the millennial generation.


Moda’s content programme is also becoming a bigger draw for visitors


says O’Connor, with the ever-quickening change of pace across the retail sector leaving independents in particular hungry for new inspiration and new ideas. “As the leading national event for the footwear industry we need Moda to be the key meeting place of the season, and not just for buying,” he says. “Retailers are short on time and often on a tight budget, so for some this is one of the only opportunities to meet up with other buyers, listen to industry experts, think about the business outside of the day to day demands of running a store.”


This season’s content programme included an interactive retail workshop


hosted by the British Independent Retailers Association (Bira) who shared tips and advice for independent retailers on how to successfully open a retail store and avoid the pitfalls.


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