Cheryl Taylor, Editor, talks to Sarah Peall of Mimosa Retail Ltd., with shops in Petersfield, Hampshire and Farnham, Surrey.
Kindly tell us about your shop, its location and your customers? Mimosa Retail Ltd has two shops. One in Petersfield, Hampshire which has been trading 12 years and one in Farnham, Surrey that opened in May last year.
What made you decide to buy this brand? The comfort, quality and price point is what first attracted me to the Caprice brand.
How did you find out about the brand, where and when? I first came across the brand at the Kensington Shoe Event back in about 2007.
Which features of the brand do you like best and why? The brand works for customers of all ages, the price point for the quality makes it very commercial and the company are great to work with.
How does this brand compare with other brands in the same category you stock/have stocked? I have been stocking Caprice for over 10 years. Whist other brands have come and gone, Caprice continues to work successfully for us.
Which styles have worked best for you? Caprice’s athleisure styles are particularly strong at the moment.
Is the brand one of your best-sellers? Where does it stand price-wise? Caprice is our top-seller. Pricewise it is at our entry level.
Which are the most popular styles? Sneakers.
10 • FOOTWEAR TODAY • SEPTEMBER 2018
Contact: T: 01252 723500 (Farnham) T: 01730 268500 (Petersfield) E:
help@mimosashoes.co.uk W:
www.mimosa-shoes.co.uk
Have you recommended the brand to other retailers? Yes.
Please tell about the service you receive from the manufacturer? I have a great relationship with the brand. They are easy to work with and immediately help out if there is a problem. They take customer service very seriously.
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