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FASTENINGS & ADHESIVE


Rippatape Halo does not compromise on the easy opening credentials of its plastic alternative


FEATURE


consumer attitudes and brand owner values communicated via packaging. With growing concerns about a range of


issues, from product safety to the ethical sourcing of packaging materials to recycling and carbon emissions, consumers want to know more about the products they buy, their packaging, and the brands they’re buying from. As sustainability has become a key motivator for consumers, brands are increasingly keen on packaging materials and designs that demonstrate their commitment to the environment. Traditionally, E-commerce packages have a


lot of focus on ensuring the product is effectively sealed in, which can, in turn, make it difficult to access. Consumers want to open their E-commerce purchases as easily as possible, with 57% saying difficulty to open was a top frustration with packaging, but with 43% also stating recyclability is a top concern, balancing both requirements is paramount. That’s why we have launched our eagerly


total taPe solutions


The E-commerce juggernaut is seemingly unstoppable. In 2021, retail E-commerce sales amounted to approximately 5.2 trillion US dollars worldwide. This figure is forecast to grow by 56% in the coming years, reaching about 8.1 trillion dollars by 2026. One in five buy with the intent to return,


so reusable options, which aim to transform packaging from single-use to multi-use assets, are being implemented as a sustainable alternative. In packaging, the ability to securely seal yet


easily open a package cannot be undervalued. This is due to the sheer range of conditions that a package may be exposed to, from extreme temperatures, transport lorries, freight containers, and high levels of human contact and movement. Anything used to seal boxes must be durable enough to withstand these conditions and provide a simple way to open it again when the parcel reaches its intended recipient. The best solution is the most straightforward


one. Make sure that the E-commerce packaging you select to deliver your products safely and soundly to the customer can easily be used to return the product in case of dissatisfaction. And that was the catalyst for our latest, significant market intervention. EASILINER enables the preservation of


adhesive qualities in packaging formats where a glue line is used in production. Paired with the SF-AS DH1 applicator, and used in tandem with the widely deployed Rippatape collection, it represents a complete opening and closing solution for sheet plant/folder-gluer converters. Our brand-new tape applicator system,


developed by Essentra Tapes’ in-house team of experts, facilitates efficient tape application in the sheet-fed/folder-gluer manufacturing process, integrates a turnkey solution and simplifies supply chains within reach.


awaited, much-anticipated, paper-based tear tape, Rippatape Halo. Our breakthrough solution endeavours to help brands and converters across the globe meet their environmental goals while providing customers with more circular curbside recyclable packaging options. Rippatape Halo is targeted at the E-commerce


From quickly sealing with the pre-applied


adhesive strip, speeding up warehouse fulfilment times, and opening packaging in seconds with the one-use Rippatape tear strip, to acting as a tamper-evident solution, and making customer returns simple with a second pre-applied adhesive strip of EASILINER, those integrating the total tape solution instigate a chain reaction of cost-savings and a host of benefits in an era of significant price pressure. With living costs skyrocketing and


consumers feeling the pinch, brands and converters must look beyond pricing to unlock creative opportunities such as this. E-commerce packaging done right enriches


the buying experience, lowers return rates, makes your customer feel like they and their product are cared for, and helps your brand stand out from the competition. Your packaging might be the last touchpoint in a customer’s journey or the tipping point for lifelong customer loyalty.


Packaging that meets evolving sustainability demands


For now, though, another question surpasses all other considerations. How do we join the dots between seemingly disparate customer demands, sustainability, and value? With today’s duelling priorities of competitive


pricing and a drive towards sustainable practices, retailers may feel stuck between a rock and a hard place. For the last decade, sustainability has been growing in the consumer consciousness; nearly 70% say it is vital to buy from brands committed to sustainability. Concern over the environmental impact of


products is an established phenomenon, but since 2017 there has been a revived interest in sustainability, focused specifically on the packaging. This is reflected in central government and municipal regulations,


market and aims to help packaging manufacturers and brand owners alike as they seek to exceed consumers’ environmental expectations. The brand-new solution is the first paper tape of its kind in the Essentra Tapes ECO Range. It is externally certified as recyclable with paper achieving an A+ level via the Italian National Recyclability Standard: UNI 11743 and MC 501: 2017 criteria. With a tearing performance comparable to


our market-leading Rippatape 60, Rippatape Halo does not compromise on the easy opening credentials of its plastic alternative. This is truly impressive from a product based on a single-ply, specialised coated paper with no plastic films or laminates. Thanks to our new and unique tear tape


technology, Rippatape Halo is recyclable along with paper and board packs, is fully reclaimable, eliminates the plastic film used in standard tear tapes, and focuses on fibre recovery. We have endeavoured to listen to and work


with our customers and critical E-commerce industry stakeholders to meet and future-proof the sector’s needs. Rippatape Halo is ideal for opening light weight corrugate and carton/fibreboard and is the result of over four years of painstaking lab testing and much industry expectation. In the world of E-commerce, competition is


fierce. Packaging should be used as a strategic prize-fighter in the battle for success, alongside an intuitive understanding of what it means to go digital. Currently, the well-experienced brands in the market are beginning to look for ways to build relationships with customers through product packaging. The truth is they must, because the packaging that isn’t up to standard means lost customers.


Essentra Tapes www.essentra.com/en/capabilities/tapes


NOVEMBER 2022 DESIGN SOLUTIONS 31


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