NEWS
deal Boilers is to rebrand as Ideal Heating, to future-proof the positioning of its increasingly diverse range of products and solutions. This move is designed to communicate Ideal’s total heating system offering, with further expansion into low carbon technologies planned for the coming months.
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Chief Marketing Officer at Ideal Heating, Jo Shepherd, commented: “We’re keen to dispel any misconceptions that could come with our name – for years we’ve offered so much more than just boilers, and there’s more exciting innovation to come. “Our ambition is to be the number one choice for installers, consumers and businesses when selecting a heating and hot water system.
“We believe that having a more holistic, future-focussed brand will help us achieve that, supported by an industry-leading product range, compelling installer incentives and the creative marketing activity we’ve become famous for.” The Ideal Heating logo will be easily recognisable to those who are familiar with
the Ideal Boilers brand, but with a green dot on the ‘i’ in place of the previous red one, to reinforce the association between Ideal Heating and a more sustainable future. As part of this, the business’s newly-formed Environmental Division will be overseeing a programme of investment into research, product development and stakeholder engagement, to support the decarbonisation of domestic and commercial heating.
Shepherd added: “We have a unique opportunity to combine our group-wide heating expertise with our in-depth knowledge of the UK and Irish markets, to develop new, greener solutions that meet our customers’ individual needs.”
www.idealheating.com
HPA encouraged by results of training consultaon
qualification criteria for low carbon heating system training courses. The consultation was carried by a Coalition of Heating Industry bodies with particular interests in Low Carbon Heating Systems. A Training Strategy published by the Heat Pump Association (HPA) alongside the consultation lays out how the heating industry needs to transform to enable the wider adoption of heat pumps throughout the UK building stock. The Strategy contains five clear steps for how a plumbing and heating engineer can be trained to meet the new challenges we face in trying to achieve the UK goal of a zero carbon future, reducing administration cost, and recommending to government that they support a training voucher scheme for the first 5,000 installers to go through the new course.
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The consultation survey ran throughout June and asked 21 questions centred around the proposed content for heat pump training courses. A total of 123 participants completed the survey. The majority of respondents were largely gas boiler or heat pump installers, with generally strong support given around the proposed new training route and course content outlines.
The key results from the consultation were:
• 98% of respondents were positive about the content proposed for the Heat Pump Foundations course.
• Over 66% of respondents indicated that they would be likely or very likely to attend the course.
• The course content for the Air Source Heat Pump (ASHP) specific course was well- rated by 96% of respondents.
Read the latest at:
www.bsee.co.uk
he results have been revealed from a consultation on
BSEE Ideal Boilers rebrands as ‘Ideal Heang’
Many respondents cited that cost was a key consideration, with suggestions of a voucher scheme/incentive for installers to carry out this training. Regulatory requirement to do so was repeated as a key motivation if this course was mandatory to keep working, while others cited age as a reason that they would not attend. Eighty-six per-cent of respondents were either in agreement or of no opinion regarding the proposed length of time for the course (two days for the heat pump foundation course with one day for each technology). Some suggested that an on-site follow-up assessment at a later date will be needed to ensure quality.
Graham Wright, Chairman of the HPA, said: “The results of this consultation are an encouraging indication that the installer base is in agreement that skills need to be at the required level in order to ensure traditional methods of heating are phased out and low carbon heating systems are embraced. We would like to thank everybody who took part in the consultation, it has been very useful to see the feedback on our proposed Training Strategy.”
www.heatpumps.org.uk BUILDING SERVICES & ENVIRONMENTAL ENGINEER OCTOBER 2020 5
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