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WHICH MARKETING WORKS BEST FOR MANUFACTURING
AND ENGINEERING? In a competitive world, marketing has become a tool which many companies in manufacturing and engineering use. But, which types of marketing are most effective? Sarah West, award-winning Chartered Marketer and founder of Full Mix Marketing, shares her experience..
HOW IMPORTANT IS MARKETING? The answer depends on your perspective.
Amidst rising competition, many companies feel marketing is vital to keep them in their clients’ minds. Other smaller or long-established firms may remain reliant on word-of- mouth and existing relationships. However, many increasingly appreciate that whilst new equip- ment may boost their capabilities, it is marketing that will help them gain the orders to utilise it.
WHICH MARKETING WORKS BEST?
Though not always critical, digital marketing is important for many firms. For example, most customers will visit a company’s website when considering what they provide.
Search Engine Optimisation (SEO) can help elevate your business to the first page of search results, as can online advertising (PPC). However, before investing, it is best to understand the number of potential customers actually searching!
Content including blogs, guides, opinion pieces and videos can quickly boost your profile and demonstrate expertise. Case studies and testimonials can build trust and trade magazines and websites are often crying out for news stories. Social media (especially LinkedIn) can help you reach and engage with deci- sion-makers in the businesses you’d like to work with.
For many firms, their ideal customers are easy to identify. Data can be sourced to create a comprehensive list of businesses and professionals to target. Email campaigns can promote products or services, share useful content and nurture leads, whilst receiving a physical mailer or brochure often has a greater impact than many might imagine.
Industry connections are often crucial and can be grown and nurtured through marketing. Trade shows and other events remain highly effective way to meet the clients you want to work with. An after-show a strategy to follow up with contacts is essential.
For more support with marketing for manufacturers and engineers, visit
www.fullmixmarketing.co.uk
Full Mix Marketing
www.fullmixmarketing.co.uk Instrumentation Monthly November 2024 23 Get marketing that better
understands your business at
fullmixmarketing.co.uk
YESYES we get it…
With extensive experienc in manufacturing and engineering, we’re a little different to
When it comes to what you do, we get it!
And, we know how to get the best from any digital and non-digital marketing you need to reach your customers
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