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NAPIER: DELIVERING RESULTS FOR B2B TECHNOLOGY BUSINESSES
N
apier has one clear goal: to make its clients successful. What began as one of Europe’s first agencies dedicated to electronics marketing has grown into a leading B2B technology
PR and marketing agency, with offices in Chichester, London, Keele, and the USA. Napier combines technical insight with creative thinking, delivering measurable outcomes for some of the world’s most advanced technology companies.
Napier’s commitment to client success is evident in the recognition its clients achieve. Companies like Microchip, TrustInSoft, Tria, Rohde & Schwarz, ABB, Vicor, Omron, and Nordic Semiconductor have been shortlisted as finalists for this year’s Instrumentation and Electronics awards, highlighting how Napier’s strategic marketing and PR programmes enabled them to stand out in highly competitive global markets. At the heart of Napier’s approach is a relentless focus on return on investment. By blending PR, content, digital, and design, the agency builds campaigns that deliver measurable impact; whether that’s boosting brand visibility, generating qualified leads, or accelerating sales. Clients benefit from clear reporting that links activity directly to business objectives, ensuring marketing investment translates into growth. With proven results across long-standing relationships and award-nominated
programmes, Napier demonstrates how specialist expertise and data-driven strategy combine to create lasting client success.
Growth at Napier has been fuelled by innovation and strategic acquisition. The purchase of Peter Bush Communications in 2015 expanded the agency’s client portfolio, while the addition of Armitage Communications in 2019 deepened its expertise in the industrial sector. In 2022, Napier further strengthened its position in the electronics and AV sectors by acquiring Neesham PR. That same year, the company transitioned to an employee-owned model, ensuring every member of its team shares responsibility for, and reaps the rewards of, client success.
Napier
www.napierb2b.com T: 01243 531123 E:
info@napierb2b.com
Instrumentation Monthly September 2025
45
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