STOPPRESS
VMGNEWS
Brands are reaping the benefits of targeted marketing
“Venture Marketing Group’s (VMG) targeted marketing campaigns continue to be a resounding success, with many sectors seeing the benefit, particularly those with a low-cost, vehicle-based or high-investment opportunity. The vehicle-based and low-cost feature areas at the Franchise Exhibitions – new for this year – have also boosted the popularity of these types of business. McDonald’s have continued with their targeted campaign, which has lead to over 800 prospects booking to meet with McDonald’s at the Franchise Exhibitions. We are also delighted that, having
Sales director Karen Mills, Karen Bowe (rear right) and Sally Lawson
Concentric franchisee becomes trainer at head office
Karen Bowe took on her Concentric franchise in 2011 in the Birmingham area. Since then, whenever a new franchisee started out Karen was always first in line to help. Last month, timing conspired to offer her a dream new role: an adjoining territory franchisee made her an offer for her business she couldn’t refuse, at the same time as a position of full-time trainer at Concentric’s head office was created due to high levels of franchisee recruitment. Karen’s experience of having set up, launched and grown a branch from scratch will be invaluable to the new franchisees joining Concentric. Karen said: “I’m so excited to be part of Sally’s [Lawson, CEO] expert team and to be
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working with the new recruits, setting them on their way. I feel like I’ve found my perfect role. I loved being in business, but my desire to nurture and help is stronger, and I’m loving every minute!”
Over the last six months, seven new franchisees have joined Concentric and they will all benefit from Karen’s experience and guidance.
Sally added: “This is such great timing, with our recent and continued expansions, and the growth of our network. Karen’s experience is such a coup for us to bring to the head office team to support the new guys getting on their way to becoming expert sales and letting agents.”
recruited over 200 franchisees for Anytime Fitness over the past couple of years, the brand wished to secure the exhibition sponsor title for 2016. With so much visitor research taking place prior to the exhibitions, VMG are encouraging all exhibitors to update their online profiles and supply our PR agency with current news stories, so we can continue to market franchise opportunities to the right people.”
John Hancock Managing director Venture Marketing Group
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