SPECIALFEATURE
Looking to expand your franchise? Training provides your franchisees with a wealth of knowledge and information to help your business grow, finds Flora Neighbour
T
here are many important responsibilities that befall a franchisor (particularly a new one), but none quite as vital than training their franchisees. Effective training can constitute
the very pulse of a well-functioning business, updating and developing the training programme is key to growing and shaping a company. These programmes should continue to follow the franchisee throughout their career in order to ensure the business is successful, profi table and likely to result in a harmonious franchisor-franchisee relationship. Training franchisees should be at the heart of any franchise business. The better the training, the better a franchise will run, while a continuous coaching programme will help the business stay ahead of the competition and lay the foundations to become, and remain, a market leader.
Training at the forefront – the franchisors’ stories Unsurprisingly, advice and support are key elements in becoming a franchisee with the kind of global recognition Subway can boast. The company offers a two-week course, with 60 hours spent in the classroom and more than 30 hours spent on the ground. Alan Whitehead, the UK Subway course leader, comments: “It is important for anyone starting a new business that they start on the right foot. Here at the Subway brand we have developed our training over the past four decades to ensure our franchisees get the best start possible. With simple
operations and uncomplicated equipment our training focuses on running a successful business, offering a great product and providing excellent customer care. “We teach franchisees that great service begins with strong leadership. They must recruit the right people, provide ongoing training and be willing to engage with their customers. If they follow the simple formula they will continue to learn and grow as business people.”
“We work with our partners and help them establish both their financial and their life goals, which helps us pair them with a mentor”
Coaching can seem overwhelming, whether you’re a franchisor or franchisee. Making sure you have the right information and deliver it clearly and concisely can seem daunting, but this doesn’t have to be the case – it doesn’t have to feel like a lecture. “We work with our partners from the outset,” says Lisa Stead, operations manager at Platinum Property Partner. “We help them establish their short-, medium- and long-term fi nancial and life goals (reviewed annually) which helps us to pair them with a
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