STOPPRESS


Papa John’s scores award hat trick for Football League sponsorship


Leading pizza franchise Papa John’s has scored an award hat trick’ for its innovative sponsorship of the Football League last year. Papa John’s, which became the ‘official pizza partner’ of the Football League, has just been confirmed as the winner of the PAPA Marketing Award that recognises successful marketing and promotional initiatives by businesses operating in the UK pizza, pasta and Italian food industry. Papa John’s also won the award for the Best Online Marketing Campaign at the recent Franchise Marketing Awards, which recognises the industry’s most innovative and effective marketing campaigns, plus the company was also named as the winner of the best Sports Sponsorship up to £750k at the UK Sponsorship Awards 2015.


“The Football League is the world’s original league football competition and in its 125th anniversary year it was a great time for us to join forces,” confirmed Andrew Gallagher, Papa John’s marketing director. “A significant amount of thought went into the sponsorship campaign and how it could support and benefit


VMGNEWS


Adrian Goodsell Franchise sales director Venture Marketing Group


Venture Marketing Group’s pre-qualified prospects a triumph


“Venture Marketing Group (VMG) have been running exhibitions for over 30 years and in this time franchisors have recruited thousands of franchisees. Prospective franchisees now have numerous platforms through which to find out more about the franchise opportunities available and, in more recent years, the internet has become a fantastic resource for researching brands in more detail. There is much value to be found in franchisors supplementing an online presence with events that offer the opportunity to meet with prospects face to face, particularly when they have been certified as meeting a franchisors’ requirements. With a pre-qualified prospects package, VMG


are able to deliver an enhanced campaign that provides exhibiting franchisors with a list of top-quality leads.


Once VMG have discussed the criteria for 8 | www.franchisornews.co.uk


the ideal prospect with a franchisor – such as territory, investment level, experience, etc – these details are cross-referenced with VMG’s extensive national database of potential franchisees. Those that match the franchisor’s specific requirement will be contacted by a dedicated in-house team to qualify interest and suitability and, subsequently, arrange an exhibition meeting. VMG also provide a PA to ensure the smooth running of this process at the event itself, as well as an exclusive area in which the franchisor can hold a private conversation with hot prospects.


This service has been a huge success at the last few Franchise Exhibitions, with brands such as Anytime Fitness, Platinum Property Partners, Belvoir and Café2U using it to meet high quality leads, enabling these businesses to tailor their franchisee recruitment to good effect.” n


our franchisees. It created a great connection with football fans and established awareness with key customer groups. We are delighted to be recognised for our industry best practice in this way.” Papa John’s took to social media to engage with fans across the country and assess what type of offer they would like. The results saw the ‘Score Twice Half Price’ offer go top of the league with 71 per cent of the votes. The promotion enabled fans to order half price pizzas if their team scored twice in a match. The Score Twice Half Price offer was supported by an integrated talkSPORT campaign, which saw the deal promoted both on air and online, as well as via Football League clubs’ social media channels. The PAPA Marketing Awards described the campaign: “Association marketing is a challenge but Papa John’s pulled out all the stops with this stand-out campaign. The humour, visual impact and choice of partnership aligned wonderfully and the bottom line impacts were impressive – a fine case study for marketers everywhere.”


Andrew Gallagher


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52