INTERNATIONAL HOME INSTEAD


A business model proven across continents Home Instead’s footprint spans from the UK to the US, to Canada, to Singapore, Japan and Germany. Each market presents distinct challenges: different regulatory frameworks, cultural expectations and workforce dynamics. What makes this valuable for franchisees is that the business model has been tested, refined and proven to work across all these diverse environments. As Home Instead expands into new


European territories and across the globe, each market will enhance the collective knowledge base. Innovations in care professional recruitment from one country, client retention strategies from another, and operational efficiencies discovered elsewhere all flow throughout the network. The collective intelligence represents decades of learning, yet every franchisee gains immediate access to it from day one.


Resources that create competitive edge Operating internationally enables leverage to diverse resources. Home Instead’s franchisees gain access to sophisticated care technology platforms that would be prohibitively expensive to develop independently. The brand’s involvement with organisations like the World Economic Forum creates thought leadership that elevates the entire network’s standing. This matters practically for franchisees.


When families research care options, they see an established global brand with demonstrated longevity. Home Instead UK, established 20 years ago, continues to receive recognition as a leading home care provider, reflecting both local excellence and the credibility that comes with international backing.


Shared learning reduces risk Being part of an international network means franchisees aren’t solving problems in isolation. When markets across different continents encounter challenges, whether regulatory hurdles, staffing innovations, or service delivery adaptations, these solutions


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“Collective intelligence represents deades o leanin yet eve nisee gains immediate access to it from day one”


become available to the entire network. These collective benefits significantly de- risks franchise ownership. You’re building an independent business, but with the infrastructure and experience of a global organisation behind you.


Momentum through continued expansion As the number-one home care franchise in the UK,* Home Instead combines robust systems, an established reputation and an award-winning and proven business model, to provide franchisees, with a strong foundation for growth. Home Instead is also actively seeking


master franchisees to bring the franchise to their country and are expanding across Europe throughout 2026 and beyond. For UK franchisees, this continued international growth means their business is backed by an organisation constantly investing in its future, deepening its expertise, and


strengthening global brand recognition. In home care, where families are making deeply personal decisions about their loved ones, trust and credibility are everything. Being part of the world’s leading home care network, and one that continues to expand its reach, provides a foundation that independent operators and smaller franchise groups cannot offer. For those looking to join the thriving UK


network as a franchisee where there are established franchise territories available or are looking for Master Franchisee opportunities to set up a Home Instead network in countries across the globe, you will be provided with comprehensive training, dedicated mentoring and ongoing support. This is one-life changing decision


that rewards commitment to care and commercial ambition. l


homeinstead.co.uk


*Most recommended home care company on homecare.co.uk, the UK’s top reviews website for the sector


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