FRANCHISEFOCUS INVESTMENT: FROM £50,000


On the rise Warrens Bakery expansion sees


Liverpool Street Station store launch


t Warrens Bakery’s new Liverpool Street Station store. L-R: Katie Anderson, Head Of Travel, Milota Cernanska, Store Manager, Mark Sullivan, Chairman, Louise Moye, Marketing Director, Paul Denham Retail Director


baking skills. Over 160 years later, it now has 46 UK bakery stores. Warren Bakery’s CEO Mark Sullivan


comments, “Our railway station stores in Bath, Basingstoke, Slough and Cardiff are popular amongst commuters and travellers, so we’re excited to grow further in this area by opening a flagship shop in the UK’s busiest railway station. Our plan is to expand our presence in other London travel hubs as well as other locations with franchise partners in the coming months.” Katie Anderson, Head of Travel at


W


arrens Bakery continues its growth in railway station stores with the opening of


a new flagship shop in the UK’s busiest railway station, London’s Liverpool Street. Accessing a footfall of 94.4 million,


Liverpool Street Station Warrens Bakery serves customers with an exceptional and affordable range of renowned Cornish pasties, artisan baked goods and freshly brewed hot drinks. Its first London travel site, the Liverpool


Street Station store demonstrates Warrens Bakery’s continued expansion beyond the UK high street with new franchise openings and opportunities in railway and petrol stations, motorway services, hospital cafés and retail parks. This new location follows the success of their railway shops in Basingstoke, Slough, Cardiff and Bath. In addition to their expansion into


UK train stations, Warrens Bakery also has a growing number of franchise stores in SGN Retail petrol station forecourts, its most recent is located at the BP Service Station in Calcot, Reading. These multiple sites demonstrate


“Warrens occupies a distinctive position that attts a ide demopi”


its ability to deliver speed of service, quality and operational consistency. Warrens Bakery occupies a distinctive position in the bakery and café market, bridging the gap between value-led bakery chains and premium café bakeries. Sitting comfortably between Greggs and Gail’s, it delivers an accessible price point while offering an elevated food and coffee experience. This positioning allows Warrens to attract a wide demographic, from commuters and families to customers seeking better-quality coffee and freshly baked food on the go. The brand was established on the


cobbled streets of St Just in Cornwall when two Cornish families, the Warrens and the Harveys, united in marriage in 1860 to share their love for baking and brought together a host of artisan


Warrens Bakery adds, “This is quite a journey for us, from the streets of 1860 Penzance to Liverpool Street Station in 2025. Our focus has always been on quality and choice, and we’re delighted to introduce people to our famous hand- crimped pasties, delicious baked goods and exciting new collaboration with roasted coffee experts Bridge Coffee”. Hamish Kiernan, Commercial Director


at Network Rail, says: “We’re so pleased to welcome Warrens Bakery to London Liverpool Street – our busiest station. When it comes to sales, bakery is one of our fastest growing categories, and we know that passengers at Liverpool Street want quick service and convenient foods to eat on the go, without compromising on high quality. Warrens Bakery taps into all of this and will be a welcome addition to the food and drink line up at our destination station.” l


WARRENS BAKERY Food & beverage 01736 788 538 warrensbakery.co.uk/franchise


BUSINESSFRANCHISE.COM 67


Investment level: £50k-£100k


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