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Platinum Wave Franchising – Trusted UK franchise consultants, mentors and growth partners


franchise networks from the inside, giving them a deep understanding of both the commercial realities and the challenges of running a successful franchise. The firm is known for its hands-on,


relationship-driven approach – offering practical advice, strategic planning and full implementation support. Many client partnerships span well over a decade, reflecting the trust, integrity and long-term results that underpin their work. PW’s influence extends beyond


P


latinum Wave Franchising (PW) is one of the UK’s most established and trusted franchise consultancy


firms, supporting businesses of every size to franchise successfully, build sustainable networks and create long- term success stories. Founded in 2008 by Suzie McCafferty


QFP, one of the UK’s most respected and recognisable franchise experts, PW provides end-to-end support for franchisors, franchisees and their teams – from feasibility and set-up through to franchisee recruitment, international development and ongoing mentoring. PW has worked with hundreds of


brands in retail, food, education, services and professional sectors and clients range from start-ups taking their first step into franchising to global franchise systems entering the UK market.


Franchise consultancy services Platinum Wave offers a full suite of support designed to help franchisors and franchisees achieve sustainable growth: Franchise Your Business – helping ambitious brands assess readiness, design robust franchise models and launch confidently into the UK marketplace.


“Real-world nisin expeiene”


Franchisee Recruitment – connecting franchisors with the right people through proven recruitment strategies focused on quality, culture fit and long- term performance. Growth Mentoring – mentoring, leadership coaching and performance improvement programmes for franchisors, franchisees and their teams. International Expansion – supporting UK brands to grow globally and helping international concepts establish themselves in the UK with confidence. Digital Marketing & Design – creative, data-driven marketing solutions that attract franchisees, strengthen brand visibility and enhance local marketing. Executive Recruitment – supporting franchisors and franchisees to find the talent they need, and helping franchise professionals secure their next role.


Why businesses choose Platinum Wave Platinum Wave stands out for its real-world franchising experience. Every senior team member has built, managed or scaled


consultancy. Through leadership roles with the British Franchise Association (BFA), Encouraging Women into Franchising (EWIF) and Empowering Women in Business (EWIB), the team actively champions best practice, inclusion and wellbeing across the industry. Platinum Wave also co-delivers national


Franchise Your Business seminars alongside HSBC, NatWest, Barclays and leading franchise lawyers, helping hundreds of business owners understand how to franchise responsibly. In addition, the team dedicates hundreds of hours each year to mentoring franchisors and franchisees, offering free advice and guidance to help them overcome challenges and achieve their goals. Always evolving, PW continues to stay


ahead of sector needs – from developing AI-powered recruitment tools to launching new learning and development modules. Their focus is on delivering innovation that leads to better decisions, better franchisee fit and better results. Whatever support a business needs


on its franchising journey, they’re in safe hands with Platinum Wave Franchising. l


PLATINUM WAVE Franchise services platinumwave.co.uk franchise@platinumwave.co.uk 0207 438 2097


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