Food & drink/retail
Yolé Y
olé presents an enticing franchise opportunity that seamlessly blends health consciousness
with indulgent desserts! Be part of a movement that prioritises both taste and wellness, with an innovative menu of zero-dairy, zero-sugar-added ice cream and zero-sugar-added frozen yoghurt.
Leadership at Yolé Guiding Yolé’s expansion from family- owned business to global presence is CEO Marta Diaz, whose strategic vision and leadership have catapulted Yolé into 16 countries internationally. Here, Lorraine Ellis, Head of UK Franchise, leverages her understanding of the local market to adapt and implement Yolé’s successful business model, ensuring relevance and appeal to consumers. Together, their combined expertise sets the stage for Yolé’s ambitious growth plans in the region.
A thriving market The demand for healthier dessert options is on the rise, driven by consumers increasingly looking for ways to indulge without compromising their dietary preferences or health goals. Additionally, the growing preference
for plant-based eating, both for health and environmental reasons, has made Yolé’s offerings particularly appealing. With nothing artificial and only natural sweeteners used, Yolé’s products cater to health and environmentally conscious consumers.
Adapting to market trends Recognising the significant growth in home deliveries as a booming trend, Yolé has strategically engaged with all the main home-delivery platforms, ensuring Yolé’s delicious, healthy options are just a few clicks away for customers, enhancing convenience and accessibility. Moreover, ice cream at Yolé is breaking away from traditional cones and venturing into more creative presentations. It serves ice cream wrapped in its signature bubble waffles, or whipped into its fluffy ‘Twist’,
complemented with choices of fresh fruit, cool crunches, and sumptuous sauces, all completely customisable, in line with consumer demand. This approach makes its products delicious and highly attractive, catering to the social media generation that loves sharing visually appealing and innovative food creations. Alongside this, Yolé is introducing new, zero-sugar- added specialty drinks tailored for the UK market. The innovative R&D team continues to develop exciting new offerings, enhancing the potential for growth and providing franchisees with unique products that stand out in the competitive market.
Training and development Yolé is dedicated to the success of its franchisees, providing thorough training and induction programmes conducted in one of its London stores, with extensive online learning options also available. These programmes cover everything from brand onboarding and customer service to barista skills, ensuring consistency in quality and service across all locations.
Robust franchise support Franchisees who choose Yolé are not just investing in a brand, but in a partnership that offers extensive support and guidance. Yolé assists franchisees from the outset, offering expert help in site selection and access to top-tier store design architects. Store designs are fresh, exciting, and attractive, just like Yolé’s products, creating spaces that maximise consumer delight and mirror the innovative spirit of its brand. Additionally, franchisees benefit from the Yolé’ R&D team, which continuously creates new offerings tailored specifically for the UK market.
The franchise model is enhanced with
cutting-edge technology, utilising the latest POS systems and digital screens, backed by data-driven marketing support. This ensures that franchisees can effectively manage their operations and engage customers with targeted marketing strategies.
Why invest in Yolé? Investing in a Yolé franchise means joining a brand at the forefront of health and innovation. With its significant expansion since 2019, Yolé has proven its model’s success across 16 countries and is perfectly positioned for the thriving UK market. The brand not only offers a distinct market advantage through its exclusive product offerings but also prioritises sustainability, making it an attractive investment for those looking to enter a future-focused market segment. The franchise sector continues to
grow, and with Yolé, franchisees have the opportunity to operate under a banner that is both lucrative and in line with modern consumer preferences. Whether it’s the flexible ownership options, robust operational support, or the innovative product range, Yolé provides the ingredients necessary for a successful franchise venture. As Yolé continues to expand and
innovate within the franchise sector, it offers a promising opportunity for potential investors looking for a business that combines profitability with a commitment to health and wellness. Join Yolé today and be part of a revolution in the franchise industry, poised to disrupt the sector with its zero-dairy, zero-sugar-added ice cream and zero-sugar-added frozen yoghurt. n
uk@yole.com
“Partner with Yolé and you join a brand at the forefront of health, innovation and sustainability, perfectly positioned for the thriving UK market”
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