FRANCHISEFOCUS INVESTMENT: FROM £ 3 6 ,0 0 0 A good sign
FASTSIGNS shares the top 5 reasons why the signage industry rules!
“O
kay, so ‘rules’ might feel a little bit strong, but we really do believe that the
signage industry is exciting, creative and most importantly, a great opportunity for anyone considering a management- type franchise opportunity, here’s why…
1. Signs are everywhere – Take a moment and look around you, what signs do you see? Maybe you can see an exterior building sign, vehicle graphic or a menu board, perhaps the cup that you’re holding as you read this has a maker’s mark. All of these are examples of signage. Businesses use their brand to connect to their customers. Signage is often one of the tools businesses use to create a visual representation of their brand, which resonates with their target audience. A recent survey, conducted by
FASTSIGNS International, reports that 70% of customers would engage with a new opportunity or business if the signage was compelling. In this modern world where aesthetics dominates, helping a business achieve its ‘look and feel’ is an in-demand service. Signage also goes further than
face value, it helps deliver important information. In 2023, the results of the Grenfell Tower Inquiry were announced. Off the back of the report, signage in multi-dwelling establishments, like residential buildings, have had to review and renew their signage to comply with the law. This type of signage is life-saving and is a necessity. These are just two examples of how
signage impacts our day-to-day life. The demand and need for signage is ever-present.
2. Technology keeps the industry young – If you choose to find out more about a FASTSIGNS franchise opportunity, we’ll
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arrange for you to visit a number of our centres as part of your due diligence. You’ll complete these visits on your own and you can ask any questions you’d like… one of the questions we’d recommend that you ask however is: “How has the signage world evolved?”. Our more established franchisees will tell you that before the dawn of digital technology in the early noughties, signage would be made from layering vinyl, that would be hand-cut and mounted. In 2023, signage is now printed digitally and cut using precision tools. This is just one way signage production has developed. Technology is at the heart of what we do, and advancements often reflect customer demand. Currently, sustainability is high on the UK public’s agenda. At FASTSIGNS, we are seeing increased demand for signage that has sustainable properties. The industry is responding by producing sustainable substrates such as PVC-free vinyl and developing recycling programmes to help the signage industry become a more sustainable place.
3. Resistant to market pressures - We can’t say that every business is ever 100% immune to market pressures, but we believe that due to our diverse customer base and product range, which is built to facilitate customer needs, we can pivot our service to suit the market. Take the pandemic for example, in order for the UK public to act with some level of normality, signage was used to keep the nation informed when interacting with everyday activities, like going to the supermarket. FASTSIGNS centres were able to move from producing large branding projects to the production of floor stickers, window graphics and safety shields, seamlessly.
4. Seasonal change drives demand –
repeat business often comes through the demand of the season. Be it, Christmas, Easter, Summer or even ‘back to school’. Many businesses look to celebrate the high points of the calendar year. Whether the customer operates in education, retail, hospitality, healthcare or any of the other industries FASTSIGNS provides signage. Their
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