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FRANCHISEFOCUS INVESTMENT: FROM £35 ,000


Growth and resilience Caremark: showing sustained growth through COVID-19 – why?


D


uring the global economic turbulence of the coronavirus pandemic, the Caremark care-


at-home franchise network have reported record growth of 20% in 2020 and onward through 2021. There are several factors to consider as the reason behind this sustained growth, firstly, the population has grown and will continue to do so in the UK due to ongoing innovations in science resulting in better medicines, better nutrition and the benefits of regular exercise, which are all contributing to helping people live longer. As our population grows, there is an


increased demand from more and more people needing high-quality, well-led care and with clients looking at care at home and support as a viable alternative to residential care due to COVID-19, it only strengthens the position of the domiciliary care sector further, allowing for increased future growth. But why have specifically Caremark


franchisees shown this sustained growth? Feedback from franchisees indicates in-house training, ongoing support and expert guidance being a major factor. Also, in particular they speak of the experience and knowledge in the support structure, enabling them to be better equipped to adapt to the changing needs of the healthcare sector in these unprecedented times.


"Good ethics, integrity and potential for growth"


One such franchisee, Charles Folkes,


Managing Director of Caremark (Redcar & Cleveland) found: “the ongoing support and communication from the team at head office and a Regional Support Manager particularly useful during the uncertainty of Brexit and currently COVID-19.” He also spoke of:


“A constant stream of guidance and advice helping to alleviate my obvious anxiety during this period of economic turbulence”. He added: “The local authority’s communication and support has also been exemplary during the current pandemic.” Charles went on to talk of the sector


itself and his reason for investing: “I researched various sectors before reaching the decision that domiciliary care was the right choice, then I decided upon the sustainability and straightforward business model Caremark offered, which allowed for positive cashflow and personal reward”. He went on to say how he was looking for: “a franchisor with good ethics, integrity and with the potential for growth”. Something else to consider is the size


of the care-at-home market. In total, including domiciliary care, supported living, and other home-based social care, the UK market is valued at £9.5bn annually, with this ever-growing market estimated to grow 5.4% per annum.


For the over 65 age group, specifically the care at home marketplace is predicted to grow between 15% and 40% by 2030. The sector is thriving and as demand is estimated to grow, local council spending on adult social care will continually be required to adapt to these levels of need, as well as significant growth in the privately funded sector. One final observation is that Caremark


franchisees offer care across the board, from local authority to private clients, from the young to the elderly, the service portfolio is extensive and unrestrictive, meaning the freedom to deliver high- quality care and support to whoever needs it, offers yet another reason for business growth and resilience 


CAREMARK Care providers caremarkfranchises.com franchise@caremarklimited.co.uk 01903 266 392


BUSINESSFRANCHISE.COM 91


Investment level: £20k-£50k


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