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Cover Story


The right investment at the right time The pandemic has shown the sustained demand for fitness memberships, demonstrated by the success of Anytime Fitness’ clubs post-lockdown. Despite being closed for the first 11 days, April 2021 was the most successful month for new memberships since it began trading in the UK, with tens of thousands of new memberships sold. This demand has continued and is further reflected by


Anytime Fitness’ partnership with corporate wellbeing platform, Gympass. The platform is used by major employers including Tesco, National Rail, Uber and Santander to support its employees’ wellbeing and provides Anytime Fitness franchisees with an ancillary revenue stream. Franchisees financially benefit every time a Gympass member uses one of its clubs and is becoming increasingly significant, with usage rising every month since reopening in April. Given the renewed focus on people’s personal


health following the pandemic, this demand is showing no sign of subsiding and franchising with Anytime Fitness provides a perfect chance to capitalise on the opportunity. With a caring approach for its members’ overall health


and wellbeing beyond just exercise, Anytime Fitness attracts a broad demographic of members who want a premium health club feel at a competitive price. With


its new, modern design catering for the changing needs of fitness consumers and driving down fit-out costs, it provides an outstanding business model for franchisees to prosper and thrive. With no fitness industry experience required,


you have the chance to make a life-changing contribution to your members’ lives while enjoying a healthy return on investment as part of the UK’s largest fitness franchise. 


jointhefamily@anytimefitness.co.uk BUSINESSFRANCHISE.COM 19


 Neill Randall, CEO


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