NEWS&TRENDS


Survey shows franchise industry is upbeat


u A recent poll of the franchising industry, conducted by Venture Marketing, organisers of The Franchise Exhibitions, revealed a positive outlook in times of crisis. While there is no denying the challenges posed by the current situation, the survey results indicated that franchisors are facing them head on.


How franchisors are responding to Covid-19


have adopted new methods of communication


72%


increased the support provided to franchisees


have adapted or 81%


have discovered new ways of working that they will keep using


65%


have launched new products or services


48% About the survey Andy


Brattesani, UK Head of Franchising, HSBC said: “I can really relate to these results as HSBC has adapted to these challenges too: finding new ways to work, communicate and


8 BUSINESSFRANCHISE.COM 55%


think their network has pulled together and is stronger as a result


feel confident that their business will bounce back quickly


71%


keep safe whilst continuing to support clients." "The franchise industry has an extra level of strength and security when led by ethical franchisors. Add entrepreneurship and ingenuity


at that level and no wonder there are positive stats from the survey. I think the overriding factor is that we will all need to work in a collaborative manner to come out of this in the best shape possible.”


have maintained or increased


48% recruitment forecast their franchisee


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