ADVICE


7


successful franchisors


priorities for


Cathryn Hayes reveals the areas you need to stay on top of so your network can thrive


A 34 | www.franchisornews.co.uk


lthough no two franchises are the same, being a successful franchisor requires attention to these seven key areas:


Recruitment No franchisor wants to recruit the wrong people to join their network. But often, especially in the early stages, a new


franchisor might not fully understand what skills and attributes their recruits need. Discussions about recruitment generally


focus on activity needed to reach prospective franchisees: exhibitions, advertising, discovery days, social media activity and more. But this isn’t the whole story. It is vital that franchisors have a structured process, which ensures that recruitment


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