PROMOTIONALFEATURE


The power of tech T


Ditch your


technology woes with the support of AW Digital


echnology and its availability is the lifeblood for all brands and franchises, no matter their product or service, and every franchisor wants a network of happy and


successful franchisees. These are the people who have the skill and the will to run a profitable business, deliver a great customer experience and participate constructively in their franchise network. But one of the key reasons franchisors


find themselves failing is because potential franchisees sometimes rely too much on the professional assistance and technology systems supplied by well-intentioned brands, with most franchisees dependent on over-utilised one-man-band IT resources or overseas IT departments. Electronic point of sale systems, guest Wi-Fi solutions, employee internet provision, printers and mobile devices, stock management software systems, and mobile applications all need plumbing together and seamlessly supporting; many franchisees find this element of their role daunting, even if they are technologically savvy. Contemporary customers are constantly


connected and expect technology and the benefits it provides to be entirely invisible and totally reliable. Without a reliable IT infrastructure, as well as the right software and systems, franchises can easily lose valuable revenues, and inadvertently put off customers who expect exceptional levels of convenience whenever and however they buy from a brand. There are plenty of IT support businesses out there; however, few have the franchise sector expertise. AW Digital’s business philosophy is that it is an expert in franchise support and provides franchisors with a valuable service that enables the franchisor to focus on the job. The technology services provider is going


through a radical nose-to-toe rebranding exercise, led by general manager Eleanor McIntyre, along with founder Jason Amos.


Left to right: Eleanor McIntyre (general manager), Bright Masih (head of sales and marketing) and Jason Amos (founder) AW is no fledgling startup in the world of


franchised businesses. It has a history steeped in franchise sector domain expertise. Formerly AW Computers, it enjoys a longstanding relationship with Cash Converters as its UK IT support provider, having recently won its IT business for the second time. This win was twinned with its success in securing the ISO 9001:2015 accreditation. Fast forward to 2017, AW Digital continues


to work as a valued IT services agency with the Cash Converters brand. Its 25 years of experience has led to a deep understanding of how to support franchisees as a business- critical remote technology support partner. Having invested strategically, AW Digital is


now securing high-profile talent as it seeks to build its client base and help other franchise brands with their day-to-day technology goals and vision. AW has recently hired brand thought leader Bright Masih as its head of sales and marketing. Bright comes with software development, digital marketing and business transformation expertise across his 25-year career, having worked for software giants such as Verint Systems and worked


agency-side helping large retail and fast- moving consumer goods brands. Bright says: “AW is a really interesting


business; it has the magic combination of deep and hard-won franchise sector expertise, a visionary founder and a great general manager. This is why, for me, it was a no-brainer, because it’s always all about the people. I’ve heard first hand how business- critical its IT support services are by talking to Cash Converters franchisees and the brand directly, which gives it a standout USP as a technology support partner for very busy franchisors.” AW Digital will be at stand B110 at the


The National Franchise Exhibition at the NEC, Birmingham, on 13 and 14 October. n


AW Digital


contact@awdigital.co.uk www.awdigital.co.uk


Franchisor News | 11


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