PROMOTIONALFEATURE
It starts with you
Push your personal development further with the help of Coconut Creatives
the bigger picture for their franchise and network, which is important, but not when it means you forget about investing in yourself as the franchisor. Personal development will keep you fresh and ahead of the game, ensuring your brand and franchise keep moving forward. So why do so many usually leave their personal development until last, if at all?
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Not a day out – a step toward your future The thought of setting aside time to attend workshops or franchisor events often induces a sense of panic at having to hit the pause button, wondering how your business will function without you (even for a day). Change your vantage point. Instead of seeing it as taking a day away from your business to-do list, see it as part of the investment you are making into the future development of your personal brand: you!
Mixing with the experts Attending workshops is a great way to hear first hand from industry experts. They see it as being important enough to invest their time to show you what they have learned and teach you how to improve in some of these areas of business: recruitment, franchising, marketing, creativity, public speaking, and so on… Most franchisors recognise the benefit of
investing in ongoing training and support for franchisees, which is why it is built into the
he one fact of business you can be sure of is this: there is always room for growth, both for your franchise and for you personally. Too often, people focus on
Upcoming workshops*
Using video for franchise recruitment 2 November
franchise package you offer. So, make the most of training and support offered to you, too.
Every day is a school day Attending personal development events aimed specifically at you as a franchise owner also cuts down on your time spent researching things like changes in the industry, advancements in technology, and tools and resources being developed. You can use these to your business advantage. That’s right, it ends up saving you time! For instance, the Coconut Creatives team
offer a number of workshops approved by the British Franchise Association (bfa) throughout the year. In preparation, they do a lot of hunting and gathering of information and resources they know you don’t have time to find and will help you stay ahead. These include the latest advances in pay-per- click advertising, innovative and targeted recruitment campaigns, and the company’s franchise disruptor concept.
Improving your strengths, building up your weaknesses Most people understand what their strengths and weaknesses are – the areas you thrive
Database building and email marketing 6 December
in day to day, and those aspects you tend to ‘put off’. Attending a workshop with someone teaching you brings you confidence to try it yourself, as well as an opportunity to pose questions to someone who may have the answer for you. Your franchisee network will thank you for it, too! Remember, your success is their success. With the Coconut Creatives workshops,
not only are you receiving quality content, excellent networking opportunities, and up- to-date advancement techniques, but you are also actively gaining points towards the bfa’s qualified franchise professional certificate. n
Coconut Creatives
info@coconutcreatives.co.uk www.coconutcreatives.co.uk
Franchisor News | 21
* For more information, visit
www.coconutcreatives.co.uk
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