SPOTLIGHTINTERVIEW
our franchisees as they build their franchise business. We’re always happy to help the franchisees as well as their staff.
“I wanted to expand progressively and decided that it would be a great idea to do this via franchising”
Is there a social aspect for your Fitness Space franchisees?
While the company is still in its infancy, we haven’t been able to get the franchisees together as much as we would like. However, we are having our first annual conference at the end of the year, which will be a great opportunity for the franchisees to meet each other and discuss the business. We have a great relationship with our franchisees and the ones who are nearby often pop into the head office for a catch up. We have a constant stream of communication with them all and often go for dinner with them, too.
Tell us more about your conference coming up at the end of the year... It will serve mainly as an introduction to Fitness Space’s rebrand but also as a celebration of our success for the year. We will celebrate the business, the achievements of the franchisees and have an award ceremony – it will be a lot of fun for everyone involved.
transition. We are going through a rebrand to help our customers identify with our ethos. Previously, we found it difficult to explain succinctly what the company was about, which is why we’re going through this rebrand. I think it’s always important to look at what we, as a company, can improve regularly. For example, our strapline was a bit of a tongue twister, so, with the help of
a brand agency, we’ve created ‘Never train alone’, which I think is much more powerful.
What training and support do you offer your franchisees? A lot. We offer a huge amount of training at the beginning, which covers the opening of the store and management among other things. We also offer ongoing support for
What are your aspirations for the future of Fitness Space? We’re taking everything one step at a time. We’ve identified 186 territories across the UK and we’re hoping to open a franchise in Ireland. We’re currently sitting at 60 territories sold, so my hopes are that we achieve all 186. n
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