Franchise Your Business


or the loudest or the cheapest, and then you can see which ones are intent on truly becoming the best. Surprisingly, it isn’t always quality that


clinches the deal for a prospect; some are convinced to join a network because it has the highest number of franchisees, some choose the franchisor who has the biggest social media following or advertises the most, but for my money, I’d choose the franchisor that is dedicated to quality. I then know my training will be the best, my ongoing support


will be the best, my fellow franchisees will be the best (and happiest), and yes, my long- term prospects will likely be best with that particular brand.


There’s probably a good debate to be had over whether or not you could simply swap all these individual hats for one big one called the franchisee-focused hat, but, for now, I’ll stick with recommending that these four hats ought to be in your wardrobe if you want to become a successful franchisor. n


Andy McCarroll Platinum Wave


www.platinumwave.co.uk


Franchisor News | 13


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