Franchise Your Business
Pip Wilkins, chief executive of the British Franchise Association, gets down to the core of making your business franchise-ready
Franchising your business:
What do you need to consider?
companies. It is also a time where many owners may start to consider the idea of franchising their business, as not only can it hugely strengthen the brand and short-term reach of a company, it can also be a very good
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ith the economy still struggling, business owners are looking very closely at the strengths and weaknesses of their
method of securing its future – but only if done well. The fi rst thing to understand is that franchising is not a tool to fi x a bad business; it is not there to provide injections of income from other people to underpin the failing elsewhere. Franchising is a model used to replicate a successful and reliable business, using the investment and skills of new individual business owners, who will be trained
and supported to run their business under the contract, conditions and proven format that have been agreed. So think about it: if you use it on a bad business, all you get is a bigger bad business – and a lot of upset franchisees! The formation of the British Franchise Association (bfa) in 1977 marked a signifi cant leap forward for franchising and its approach helped provide a professional, ethical and, subsequently, very successful industry. Set up to
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