ED’S LETTER Franchisor News
Editorial & Publishing 2nd Floor, 2-4 St Georges Road, London SW19 4DP t: 020 8394 5100 f: 020 8785 3388 e:
fnews@vmgl.com www.franchisornews.co.uk
A new age
Dr Jane Prince, principal lecturer in psychology at the University of South Wales. “It is a lot to do with self theory: how we are guided by people we would like to become. We see many travelling the world at 80 or setting up businesses at 15.”Age does not defi ne people in the same way it did for previous generations.
A
When it comes to business, it is no longer down to years of experience; expertise and an enthusiasm to learn can be a far more investable trait. A younger franchisee is not a risk; in fact, they can be more fl exible than some baby boomers.
This month, we take a look at generation Y – or the millennials – and what makes them great candidates to run your franchise. If you turn to page 24, you’ll fi nd this issue’s main feature on what makes millennials tick and, more importantly, how they can help you as a franchisor grow your business.
Speaking as a young(ish) person in the franchising industry, I believe a franchisor would be foolish not to at least consider a millennial as a potential franchisee. But that’s not all... The magazine is also packed with advice and interviews with industry experts, including Simit Sarayı’s franchise director Canar Yazar. He reveals the bakery franchise’s greatest achievements on page 30. Finally, remember to fl ip the magazine on its head for the latest edition of Franchise Your Business. It really is a fantastic guide to taking
the next step and franchising your own business. Enjoy! Digital publishers:
Flora Neighbour, Editor fl
ora.neighbour@
vmgl.com
ge is really nothing but a number. How old we are is no longer an obstacle; whether we’re 20 or 80, today there are fewer restrictions and labels holding us back, and this is the case in the franchising industry, too. “This blurring of boundaries is really exciting,” says
Editor
Flora Neighbour t: 020 8394 5215 e: fl
ora.neighbour@
vmgl.com
Assistant Editor Jack Sadler t: 020 8394 5216
e:
jack.sadler@
vmgl.com
Design & Production Aryan Pishneshin
e:
az.pishneshin@vmgl.com
Ashley Penney e:
ashley.penney@
vmgl.com
Advertising Hannah Farci t: 020 8394 5224
e:
hannah.farci@vmgl.com
Publishing Director Tracy Shah
Publishing Manager Lauren McLurg Subscriptions
subscribefnews@vmgl.com Printing
The Manson Group
Published by:
www.yudu.com
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